Trendsetter to Know: Franchesca Gonzales of Fuel to Fit

Name: Franchesca Gonzales 

Facebook: @fueltofitaz 

Instagram: @fueltofitaz 


Age: 37 

Title: Founder/Owner 

Married/Single: Single 

Kids: No 

City you live in: Scottsdale 

A typical day in my life includes… Wake up at 5 am and head out for some fresh air and blood pumping. Get ready, feed the fur boys, tidy up the house, and make my bed. Head to work by 7 or 8. Pep talk with my staff for a successful day’s work.

Head home around 4. Feed the fur boys dinner (they don’t let me forget or be late). Finish up computer work and think about priorities/to do’s for the next day. Make dinner (usually, Fuel To Fit but I splurge occasionally), unwind and hit the sack by 9 or 10 pm. 

I was born… in Albuquerque, NM. Grew up working on a ranch and having lots of animals of all kinds.

My favorite thing about Arizona… definitely the people and small business community. The weather and great restaurants are a major perk 

I’m listening to… “The XX” at home and “Beach Bar Lounge” at the market. 

My family… lives in New Mexico and I don’t think they quite understood me or my crazy ideas for much of my life. But they are my biggest supporters and are beyond proud. They taught me discipline and hard work and let me run with it. 

If I could have dinner with anyone, it would be… Justin Timberlake. Need I say more?

One thing I cannot live without… My Westies (they’re also the Tasty Pet models)

When I was younger, I wanted to be… a lawyer. I still enjoy a good debate sometimes.

I’m inspired by… Other people’s successes. I love to see hard work and ambition payoff. 

The one person who motivates me is… My team. I have never felt so much pressure to be a great role model. But their support and loyalty make me always strive to be a better person in everything I do. It’s an amazing feeling. 

If I could change anything in the world, it would be… At this moment, end covid 

The perfect day would be… getting up early while the city is still asleep and taking my westie boys on a morning adventure. Followed by a relaxing spa day with a good friend. Ending with a nice dinner and a bottle of wine. No phone or email. 

My first job was… a cashier at a small local grocery store. I grew up a country kid so didn’t have many options close to home. 

My favorite escape… the beach, any beach. 

My life… Is much more scatterbrained than most think or know lol. I will never be perfect but I’m learning every day how to make the best of life. I can proudly say that I live a healthy, happy life. 

I’m currently working on… Growing Fuel To Fit & Tasty Pet with great benefits and career opportunities. I want to be a platform to help my staff grow and (sadly) move on to accomplish big things on their own. I want them to know that they are capable of reaching their goals and dreams by showing and teaching them about my mistakes and successes.

I started FTF by myself with very little money. If you “burn the boats” and just keep pushing forward great things will happen. Not always as planned but that’s ok. Sometimes our paths take a turn for the better without us knowing it at first. 

Always… Respond rather than react. 

Never… Jump to conclusions or assumptions.

Favorite Quote… I created this quote when I first moved to AZ 8 years ago. When I was driving out here I spent the drive thinking about how I can make a difference and change my future. From that day I have lived by my quote “It’s not about who YOU know, but rather WHO knows YOU”.

How do I make people feel when they meet me regardless of the situation. Did I make an impact to be memorable? Do I truly listen and engage in a way that makes them want to know me and how we can help or compliment each other? You can say all day “oh I know this person or that person” but do they even know you exist? Did you make an impact enough to be remembered? 

Biggest Dream… owning a small ranch to start a non-profit, no-kill shelter for animals of all sizes, ages, and disabilities. My Pet Peeve(s)…People that don’t try or put in the effort. We are capable of so much more than we think or give ourselves credit for.

More About Franchesca Gonzales:
Franchesca Gonzales spent the first part of her career in the banking industry prior to founding Fuel to Fit four years ago. In 2016, she developed her health-driven meal prep company, based in Tempe, Arizona, out of a desire to make a difference in people’s lives by making healthy eating convenient, affordable, and delicious. Since that time, Fuel to Fit has become one of the longest standing and fastest-growing meal prep companies in the greater Phoenix area. 

Gonzales started her company as a “one-woman show,” preparing and packaging nutritious, whole-food-based meals for busy professionals and families from a shared kitchen. Today, she has grown her company to necessitate the expansion into a 4,000-square-foot commercial kitchen with a retail storefront for walk-in customers.

She is proud to be a Latina- and woman-owned business that runs her company with a strong moral compass. To that end, Gonzales recently started Tasty Pet, a new arm of Fuel to Fit that upcycles unused healthy food from the meal packages to create fresh and wholesome meals for four-legged friends. For more,

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