Citrine Natural Beauty Bar has become a defining destination for clean, all-natural beauty in Phoenix, offering an experience that blends curation with a commitment to wellness.
Founded by Melissa Lenberg, the boutique showcases a carefully selected lineup of high-quality skincare and cosmetics from respected clean beauty brands such as Kosas, Ilia, Jane Iredale, Tata Harper, RMS Beauty, May Lindstrom and others, drawing in clients who value performance and purity.
Since opening its doors in 2012, Citrine has evolved from a small concept into a 1,400-square-foot boutique located at Biltmore Fashion Park.
The space itself reflects Lenberg’s vision of beauty as a holistic experience. Ethereal design elements, natural light and crystals create a calming atmosphere, while sustainable touches, including glass countertops made from recycled materials, underscore the brand’s commitment to environmental responsibility. The result is a serene environment that invites guests to explore and connect with the products in a meaningful way.
“Citrine is more than a beauty boutique,” Lenberg said. “It’s a space for people to discover products that transform their skin, feel good about what they’re using, and make choices that positively impact their health and the planet. Our mission is to empower clients with intentional choices that elevate their lifestyle.”
Lenberg’s dedication to clean beauty is personal. Diagnosed with rheumatoid arthritis at 18, she turned to a holistic lifestyle and immersed herself in natural and organic skincare as part of her own healing journey. That path led her to a life-changing trip to Sedona, where she experienced a moment of clarity that defined her purpose and the type of business she wanted to create. Within a week of returning home, she found a retail space and began building what would become Citrine.
“My own health journey changed my life, and I’ve dedicated my career to helping others experience that same transformation,” Lenberg said. “Seeing our clients thrive, inside and out, continues to fuel my passion.”
More than a decade after its debut, Citrine has grown into a hub where beauty and wellness intersect. Its loyal following and steady stream of new visitors reflect a growing desire for intentional living and conscious self-care, values that remain at the heart of the brand’s evolution. For more information, visit citrinenaturalskin.com.
