Barry’s, the global fitness phenomenon behind “The Best Workout in the World™,” is raising the bar in Scottsdale. This winter, the brand will debut a major studio expansion, introducing its strength-focused LIFT modality, a full-service Fuel Bar, and lux locker rooms – all designed to complement its iconic high-intensity Red Room experience.
The new 17-spot LIFT studio will offer Barry’s signature 50-minute strength classes in a space purpose-built for focused, intentional weight training. Unlike Barry’s traditional RUN x LIFT classes, LIFT skips the treadmill and prioritizes muscle development, proper form, and progressive overload. Clients can expect varied rep schemes, targeted muscle group sessions, and a lower-impact environment.
Barry’s Scottsdale is a full fitness lifestyle experience. The newly expanded studio features a full-service Fuel Bar with pre- and post-workout shakes crafted by nutritionists using high-quality, whole-food ingredients. The updated menu includes clean-label favorites like Promix, Once Upon a Coconut, Califia Farms, La Colombe, and Spread the Love, supporting everything from muscle recovery to radiant skin.
Clients can pre-order shakes before class for a seamless post-Red Room refuel. The expansion also brings elevated amenities, including luxe locker rooms with showers, Dyson hair dryers, and award-winning OUAI products, making it easy to go from workout to wind-down in style.
“At Barry’s, we’re always evolving to better serve our community. Introducing the LIFT modality to Scottsdale gives our clients a dedicated space to lift heavier, train with intention, and see results,” Co-Ceo JJ Gantt said. “Recovery is a key pillar of wellness, which is why we’re also excited to introduce the Fuel Bar featuring recovery-focused superfood smoothies.”
The official opening date is still under wraps. This studio highlights Barry’s commitment to the community – championing innovation, wellness, and strength. The Red Room remains fully operational, continuing to offer daily RUN x LIFT and double floor classes. Stay updated by visiting barrys.com.
