W Hotels Launches New Music Festival at W Scottsdale


For the first time ever, W Scottsdale will host a multi-day music festival event complete with live performances, pool parties, pop-ups and more. The Old Town Scottsdale hotel will be the first location for the brand’s new, three-day-long event, WAKE UP CALL: a W Hotels Music Festival that will travel to other W Hotels throughout the world.

The Scottsdale party will feature performances by Bebe Rexha, Cee Lo Green (DJ set), De La Soul, Jess Glynne, Kungs, Lost Frequencies, Matoma, Mayer Hawthorne, Nico & Vinz and more to be announced soon. In addition to the lively musical scene, the festival will also host afternoon pool parties at the hotel’s WET pool deck; morning FUEL fitness class with POUND®, the rockstar-inspired cardio drumming workout complete with mimosas and pressed juice bar; Bliss Spa pop-ups with makeup and nail touches; VIP lounges and more.

“Music has been a defining characteristic of W Hotels since the brand’s inception, and transforming one of the hottest W Hotels into a weekend long music festival allows our guests to never miss a beat from check-in to check-out,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “WAKE UP CALL breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand’s history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests.”

Tickets packages start at $349 for rooms and $549 for suites and include a three-night stay, two all-access passes to the three-day festival, and two limited edition Jeremy Scott x W Hotels bucket hats. Daily passes are available starting at $50 and three-day VIP passes starting at $100.

For tickets, visit: WScottsdaleTickets.com

For more information, visit: WScottsdaleHotel.com/WAKEUPCALL

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