Phoenix and Scottsdale fashion, style, trends and beauty blog

Are You Am I’s, The Loft, is every LA Fashionista’s Dream

The next generation of luxury boutique shopping has arrived. The West Coast-based clothing line, Are You Am I, is helping to make every fashion enthusiast’s wardrobe dreams a reality. The Loft, located in Downtown Los Angeles, shows off the brands latest pieces, with expert stylists on hand to help you put together the perfect look.

The brand’s designer, Rumi Neely, shared her love for fashion through her blog before the drop of her line in 2014. Luxury, wearable, and modern are the words used to describe the image behind the brand. Neely’s designs have caught the attention of countless celebrities, such as Kendall Jenner, Bella Hadid, and Taylor Hill, making the line the newest “model-off-duty” staple.

The Loft was given its insta-worthy design by Neely, herself. The room’s aura was designed to reflect that of her line; minimal and feminine. The space’s angelic atmosphere is complemented with elegant décor and subtle accents of gold and blush. A few of the brand’s most sought after pieces hang upon dainty racks, awaiting the day’s shoppers. When it comes to a shopping experience, it truly doesn’t get more heaven-like than this.


Appointments can be booked online at  Are You Am I.

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