The question of the day … are you dying for straight hair? If you are one of the many women addicted to the Brazilian Blowout then the answer is… Maybe!
If you aren’t familiar with the Brazilian Blowout this treatment became all the rage over the last few years for curly haired women seeking silky straight locks without the frizz and the labor intensive maintenance of daily blow drying or flat ironing. The catch? Brazilian Blowout products and treatments were labeled safe and formaldehyde -free when in fact they are not.
Troubles first began when hair stylists started complaining of breathing issues while administering the treatments. Some stylists even went so far as to wear gas masks during services and many even provided them for clients.
Now I don’t know about you, but just the thought of having to wear a breathing apparatus during any beauty treatment scares the high heck out of me.
So after much needed ado over the last year The California Attorney General announced that GIB LCC, the manufacturers of the Brazilian Blowout and Acai Professional Smoothing Solution, must now put hazard warnings on its packaging. Even further they must distribute a cancer warning to recent product purchasers and include it with all future purchases and product shipments.
The company must also alter the content of its Web site and must pay $600,000 in penalties and other costs associated with the lawsuit. GIB has also been ordered to retest products in a controlled Department of Justice approved laboratory for volatile organic compounds.
Forbes.com reported- The FDA, which has little authority to do much in these sorts of cases, thanks to the wording of the Federal Food, Drug, and Cosmetic Act, did warn GIB LLC that failure to correct its violations “may result in enforcement action without further notice, including, but not limited to, seizure and/or injunction.” The Campaign for Safe Cosmetics and the National Healthy Nail and Beauty Salon Alliance are calling on the FDA to follow through with its threat and not only seize Brazilian Blowout products, but ban the use of formaldehyde in hair products. It sounds logical enough, but they may end up with an unlikely opponent in their quest: female consumers.
Just as with cigarettes, initial labels and warnings did little to reduce consumption. In this case, though the popularity of the treatments has gone down since the initial reports that formaldehyde was a component, but one wonders if the lawsuit and new labeling will discourage use? Not likely, but I certainly hope so!