Stella Artois is hosting a pop-up “Art of the Chalice” event inspired by the brand’s iconic Chalice and the unique art, culture, and cuisine of Phoenix.
Stella Artois commissioned collage artist and Phoenix native Travis Bedel, also known as Bedelgeuse, to create a mural inspired by his hometown and the Stella Artois Chalice. Bedelgeuse’s “Art of the Chalice” mural features Phoenix’s desert flora and moths, rattlesnake tails and colors from the Arizona flag, mixed with iconic Stella Artois brand elements like the chalice, pieces of the cartouche, and Stella Artois stars. The mural will be on display at The MonOrchid in downtown Phoenix for three months. To unveil Bedel’s “Art of the Chalice” mural, Stella Artois enlisted local Chef Kevin Lebron to celebrate the city with a pop-up event in downtown Phoenix. John Longo, local glass artist and owner of Circle 6, will also be at the event highlighting his unique art with an on-site glass-blowing machine. Consumers and media 21+ are invited to join Stella Artois to celebrate the spirit of Phoenix and learn about the Nine Step Pouring ritual to pour the perfect Stella Artois. Stella Artois will leave its mark on nine other cities across the U.S. this spring and summer with “Art of the Chalice” installations in Nashville, Las Vegas, Santa Fe, Seattle, St. Louis, Cincinnati, Charlotte, Washington, D.C and Boston. The “Art of the Chalice” events will pay tribute to Stella Artois’ rich 600-year legacy of hosting memorable events with the brand’s Nine Step Pouring ritual and unique Chalice, which can elevate any occasion from ordinary to extraordinary.