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Hello Kitty’s 35th Anniversary Celebrations & Perks

This year, the most famous kitten of young fashion, that has turned a coin purse into a global phenomena, Hello Kitty, is turning 35-years-old and is celebrating with celebrity parties, festivities, exclusive products, an exhibition and an honorary theme of “Hello Kitty Colors.”

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Yes, I know Hello Kitty-wear is something you buy for your 10-year-old daughter, but now the adorable kitten has everything from erasers, and gum, to toasters, couture and diamond jewelry. Even the models and stars are supporting Sanrio’s line made back in 1974 in Japan. Yesterday, Oct. 22, A-listers, including Paris Hilton and Designer Kimora Lee, attended the Hello Kitty 35th anniversary celebration at Royal/T in Culver City, California. Hello Kitty permeated the space and models even dressed in Hello Kitty theme.

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“The worldwide theme for this 35th Anniversary is Hello Kitty Colors, which conveys the very essence of Hello Kitty that has made her so special to fans and friends for so long.”

  • Red for friendship
  • Pink for cute
  • Yellow for heartful
  • Green for wish
  • Lavender for sweet

The message of each color is reflected in Hello Kitty’s trademark bow, which has become super-sized for the occasion.

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Hello Kitty has created specially made 35th Anniversary products, including this Hello Kitty 5-Piece Exclusive Swarovski Pendant Set, made in collaboration with D. Swarovski & Co. of Wattens, Austria. Only four of its kind exist in the US. The set featuring Hello Kitty is encrusted with Swarovski crystals on sterling silver and each Hello Kitty pendant includes sparkly Swarovski crystals with an accent color in yellow, light pink, dark pink. The kittens hang on a sterling link chain. All products can be purchased online by clicking 35th Anniversary Products.

To honor this long-held and inspirational trademark, there will be a multi-dimensional exhibition and celebration called Three Apples from Oct. 23 through Nov. 15 in Los Angeles’ famed Royal/T art space and gallery (www.royal-t.org). This art space is impressive, yet “playful,” and, of course, Japanese-inspired. The space includes a retail store and café, and is located within Culver City’s vibrant arts community. For more information on Three Apples visit www.sanrio.com/threeapples.

“[Hello Kitty] has long been a muse to artists & designers worldwide and has brought smiles to fans 35 years. Now, in honor of her 35th Anniversary celebration, Sanrio is proud to bring an event to the U.S. like nothing America has seen before.”

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