Rip Valley Sports Cards & Culture Shop to Open on Roosevelt Row This Month

Rip Valley Sports Cards & Culture Shop

Rip Valley, an original and one-of-a-kind sports cards and culture shop, will open later this month in Phoenix’s Roosevelt Row Arts District, bringing fellow sports cards fans the ultimate “card shop” destination.

The one-stop-shop for sports card collectors and traders offers live breaking experiences, virtual and “hybrid” breaks, an extensive selection of sealed wax and singles, plus a curated selection of sneakers and sports apparel that customers can choose from. 

The concept was born in 2021 by a group of self-described “sports card junkies” who embarked on a journey to create a card shop like no other. Conveniently located among the bar and nightlife scene of Roosevelt Row, Rip Valley makes it easy to bring strangers together, rip wax and score big. 

To spice things up, Rip Valley has invented new breaking formats based upon the financial models used by hedge funds and investors, which include multi-round tournament style breaks that take place over multiple days and “breaking insurance” options for participants who are looking to mitigate risk.  

Rip Valley is also partnering with longtime online breaker and founder of 12th Man Breaks, Brandon Dixon, to bring customers a memorable experience. Guests can look forward to athlete appearances, signings and special events that highlight local icons, artists and more. The shop will also offer private group opportunities.

“When I was approached with the opportunity to be a partner in a shop in Roosevelt Row, I couldn’t wait to jump in,” says Dixon in a statement. “Although breaking grew in popularity in 2020 and 2021 online and my business expanded, consumers are back to looking for physical experiences and we plan to deliver on all of it. You will recognize a lot of our products, but the atmosphere and several other products will be a welcome surprise. We will continue to offer virtual opportunities, but with many of our breaks we will offer the ability to be live in the shop having a beer and watching a game while participating in breaks.”

To learn more about Rip Valley and view upcoming events, visit

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