New Year, New Hair: Affordable Finds for Your Best Hair in 2020

Have some major hair goals but not a major budget? Don’t worry, great hair doesn’t have to cost a lot. Here are some of the best budg-friendly new brands and products on shelves for the best hair ever in 2020: 


For the natural girl who is just as creative as her curls, Emerge is empowering the next generation to embrace their creativity, beginning with their hair. Powered by nature, Emerge formulas are free of sulfates, parabens, phthalates, and silicones, mineral oil, petrolatum and dyes.

My Everything Butter Cream – Flyaways and frizz don’t stand a chance! Infused with pequi oil, this butter provides a flexible hold, definition and moisture leaving your hair ready for any twist, bounce or braid. Available at Target for $6.99

My Mane BFF Leave-in Conditioner – Put life back into your curls with this pequi oil-infused leave-in conditioner. Providing rich moisture and slip, achieve curl definition on wet hair or revive your curls on dry hair. Available at Target for $6.99

The Good Stuff

Saving both time and water, The Good Stuff no-rinse conditioners can be used in place of a traditional rinse-off conditioner for nourished, shiny strands. The brand’s fast-absorbing formulas sink in throughout the day… just like your favorite facial moisturizer, but for your hair.

Curl Definition Jelly – The Curl Definition Jelly is a conditioning treatment that defines curls, locks in moisture and leaves each strand crunch-free and weightless. Avaliable at Target for $7.99

The Good Stuff Curl Hydration Butter – The rich and luscious Curl Hydration Butter is ultra-hydrating. Formulated with coconut oil, this product locks in moisture to every strand while combating dryness leaving curls soft, weightless and frizz free. Available at Target for $7.99

RE-fresh Scalp Care

RE-fresh is reinventing the way we think about scalp care and dandruff, starting with giving the sensitive skin on our scalp the attention it deserves. Created with holistic scalp care in mind, each RE-fresh variant provides a sensorial experience inspired by ingredients and fragrances found in nature like coconut and honeysuckle.

Coconut + Soothe Scalp Balm – Rejuvenates the scalp with a unique combination that soothes and adds moisture to prevent dryness of the scalp and hair. Launching at Walmart in January 2020 for $7.99

Honeysuckle + Cleanse Scalp Serum – Provides protection to the hair and scalp with a formula that leaves hair feeling soft and conditioned and the scalp moisturized without any buildup. Launching at Wal-Mart in January 2020 for $7.99

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