Arizona’s own Rhinestone, a new line of alcohol-free brews, is making waves just in time for Dry January. Starting January 2, 2026, Rhinestone’s Mexican Lime six-pack will be available across 47 Sprouts Farmers Market locations in Arizona, marking the brand’s first major step into off-premise retail.
Born in Arizona and crafted with a nod to Western grit and nightlife culture, Rhinestone is designed for both drinkers and non-drinkers who want the flavor and social experience of beer without the alcohol. With 0.0 percent ABV, only five calories per serving, zero carbs, and gluten-free, the brews are light, crushable, and perfect for the “sober-curious” consumer.
“Dry January gets bigger every year, but more importantly, drinking culture is evolving year-round,” Founder Dustin Johnson said. “Sprouts shares our Arizona roots and our mission to deliver a better-for-you alternative. From the sober-curious to longtime beer lovers, Rhinestone delivers the flavor, energy, and swagger of a beer, without the alcohol, so it fits into any modern lifestyle.”
To celebrate the launch, Rhinestone will bring an on-the-ground presence to Sprouts stores throughout January, including in-store sampling, surprise giveaways, and appearances from the brand’s signature Rhinestone Rambler RV at select locations statewide.
Founded in 2025 by Arizona native Dustin Johnson, Rhinestone offers four distinct flavors: Original, Mexican Lime, Blood Orange, and Desert Grapefruit – designed for those who love the ritual of drinking but want to stay fresh and energized. For more information, visit drinkrhinestone.com.
