Pantone has announced its color of the year for 2023 and it is powerful and empowering, acting as a signal of strength and motivation amidst an unconventional time for humanity and the planet.
The color is Viva Magenta 18-1750, described as a nuanced crimson red tone that presents a balance between warm and cool. Its animated personality is brave and fearless, one that promotes joy, inclusion, and self-expression without restraint.
Pantone chose Viva Magenta out of a a heightened appreciation and awareness of nature as the world adopts new lifestyle trends like incorporating plants and life into our homes, finding newfound enjoyment of being outside following the pandemic, healing our minds and bodies and being eco-conscious toward the environment.
The bright crimson red color of Viva Magenta originates from the cochineal beetle and is one of the most precious, strongest, and brightest of the natural dye family.
With rich roots in nature, Viva Magenta also connects us to the digital world. Its inspiring tone can help create and celebrate a positive future in design and the metaverse.
Incorporate The Color of the Year into your outfit as a full-on statement or more quiet accessory. Viva Magenta pairs exceptionally with pale grays, blues, or pastels and even other pinks to create a monochromatic look.
Viva Magenta’s balance between warm and cool makes for a perfect red that is not too harsh for the body, but brings a fun, flattering element to all skin tones. Pantone’s Color of the Year is popular as a hair dye, especially on tips, and shines beautifully on lips, cheeks and nails.
It is also a great pop of color and uplifting detail to add to your home and living spaces, whether as an eye-catching canvas, coffee table floral arrangement, glass sculpture and more.
Discover more about Pantone’s Color of the Year for 2023 here.
