U2 Intimately Promotes ONE Campaign During Sold Out Series


Reigning as one of the world’s most influential rock bands for over thirty years, marked by passion and philanthropic bravery, U2 sold out US Airways Center last weekend during their U2: iNNOCENCE + eXPERIENCE tour for a two-night concert series filled with non-stop musicality, elaborate effects and light movement, as well as passionate advocacy.

The philanthropists transformed the full capacity space, ironically within one of the states largest concert arenas, into a close-knit atmosphere with a feel that exuded intimacy at it’s finest.

With a projection screen suspended horizontally across the crowd reflecting mirroring movements on stage, patterns of music videos and historic scenes, and intricate graphics of spiritual imagery, the band used the stage as a platform to advocate for peace in their home country of Ireland as well as for support of HIV/AIDS and poverty stuck victims through the ONE campaign.

“It’s an incredible privilege to know that we can save a person’s life,” projects Bono. “We’re at the beginning of the end (to wiping the epidemic out).”

ONE (#ONEonTour) is an international and campaigning advocacy organization cofounded by lead man himself, Bono. Its mission is to take action to help end extreme poverty and preventable disease. The organization hopes to virtually eliminate both by year 2030. ONE travels with U2 this summer to sign up new members pledging to fight against these issues at hand.

“And there’s still so much for us to do” sings Bono as he ends the evening with I Still Haven’t Found What I’m Looking For.

U2 continued it’s U2: iNNOCENCE + eXPERIENCE tour with shows in Southern California and will continue it’s advocacy tour through November 2015.


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