Arizona’s premier wine growing region, Willcox Wine Country, in partnership with the City of Willcox and the Cochise County Tourism and Economic Council, will be implementing an innovative, region-wide visitor Passport Promotion utilizing a digital application developed by Atlanta, GA based WebDecoder.
The digital passport earns the holder discounts and entry to more than 120 events beginning in February and continuing through December 2021, including the Willcox Spring and Fall Wine Festivals, four regional interactive events, and dozens of individual vineyard experiences.
In addition to the wineries’ promotions and events, Willcox Wine Country has six “Signature” events planned for 2021. They are:
- April – Bud Break Electronic Scratcher Promotion
- May – Spring Festival
- July – Veraison Poker Run
- Sept – Harvest Wineopoly
- Oct. – Fall Festival
- Dec. – Winemaking Scavenger Hunt
Wine visitors to Willcox will use the interactive WebDecoder web-based apps to “play” wine touring “games” based on WebDecoder’s successful Scratcher Game, Wineopoly, Scavenger Hunt and Poker Run.
Willcox Wine Country teamed up with WebDecoder in October 2020 for an application trial that resulted in a successful two-day digital Poker Run that took 300 participants to ten local tasting rooms. The 2021 Passport expands on this trial with more activities and expects to attract over 1000 passport holders.
The City of Willcox will assist the Passport Promotion by using their Marketing and Tourism Commission to educate and recruit local hospitality businesses to participate and further enrich the visitor experience to Willcox Wine Country.
For more information and to purchase your 2021 Willcox Wine Country Digital Passport visit www.willcoxwinecountry.org