The Super Bowl is the biggest day of the year for avocados in the U.S. Americans consume more avocados on Super Bowl Sunday than any other day, as millions of fans sit down to watch the big game and dip into one of the all-time favorite Super Bowl snacks: guacamole.
In order to meet the demands for this popular game day menu item, over 130,000 U.S. tons of avocados produced in Mexico will be sent to the U.S. for this year’s Super Bowl, according to the Michoacán-based Association of Avocado Exporters Producers and Packers of Mexico (APEAM).
Michoacán, Mexico’s biggest producer of avocados, sent off the first shipment of the massive export of avocados to the U.S. earlier this month, which weighs a total of 64,101 metric tonnes and approximately 70,659 U.S. tons.
In honor of this first shipment and the “kick off” of the Super Bowl avocado season, Michoacán Governor Alfredo Ramírez participated in a mock football kickoff promoted by Avocados From México (AFM), the main export brand in North America. The event took place at the APEAM facilities and featured a miniature football field and a specially-made football featuring AFM’s logo.
“This kickoff symbolizes that the industry always thinks about its final market, its consumer,” Governor Ramírez said in a statement. “…There’s no other avocado in the world with this quality.”
Avocados From México, which will make an appearance on the big day with a Super Bowl LVII commercial, plans to send more than 100,000 tons of avocados to the U.S. for Super Bowl season. Or in other words, enough to fill 30 million football helmets with guacamole, according to AFM officials.