We’ve all spoken, and Century Grand has listened. Since closing, customers have asked for bottled pre-made cocktails to enjoy at home.
The restaurant didn’t launch to-go cocktails sooner for a variety of reasons. Primarily because they were worried about making them shelf-stable, they didn’t want to make too many and needed to find the right glassware. It came down to the fact that Century Grand wanted to do it right!
Each year Century Grand launches thoughtful and creative cocktail menus with an extensive list of signature drinks. It can get tough to continue to push boundaries and not repeat oneself.
Opened October 2019, Century Grand is Phoenix-based Barter & Shake Creative Hospitality’s newest cocktail bar concept. A three-in-one space, Century Grand offers a progressive and immersive guest experience.
Like all Barter & Shake concepts, Century Grand is deeply influenced by historical moments, people, and places. Guests experience a fictional historical narrative through cocktail menus and the immersive environment.
Century Grand’s narrative is inspired by the transcontinental railroad’s impact on the expansion of the United States, the 18th Amendment prohibiting the sale of alcohol, and Art-Deco.
Both Century Grand and UnderTow, Barter & Shake’s award-winning tiki concept, have remained closed for in-person experiences since March.
Jason Asher, Furnari’s partner and Director of Beverage for Barter & Shake, states, “Our customers always ask how we come up with our cocktail recipes. As we convert The Grey Hen Saloon into The Grey Hen Rx, what better time to allow everyone to join us in the journey of our cocktail development process? Our ‘Experimental Cocktail Series’ will be precisely that: a look into how Barter & Shake develop cocktails for our menus.”
The conversion of The Grey Hen from saloon to apothecary builds on the fictional narrative of its sister bar, Platform 18, also located within Century Grand.
“The Grey Hen’s narrative revolves around another character in our story, Dr. Cottley, a compound pharmacist who creates Cure-Alls and Elixirs,” says Furnari.
“In addition, the physical transformation of this space is inspired by New Orleans and the popular apothecaries and coffee shops of the late 19th century. New Orleans was the first city in the country to license a pharmacist, create cocktail bitters, and is home to the first-known cocktail, The Sazerac.”
Century Grand is located in Phoenix, Arizona, on East Indian School Road and 36th Street and is currently expecting to begin accepting reservations in August 2020, pending local government guidance and approval due to COVID-19.