Seafood lovers will soon have a new place to shop for fresh catches in the Valley. Hi Noon Hospitality, the group behind Buck & Rider, Pinyon Coastal Mediterranean and Ingo’s Tasty Food, is opening B&R Fish Shop in December, bringing its restaurant-quality seafood directly to consumers.
Located in Phoenix, next to the original Buck & Rider, the market will offer guests the opportunity to purchase the same seafood featured across the company’s restaurants. The selection is sourced directly from fishermen, divers and oyster farmers around the world and flown fresh into Sky Harbor daily.
“Back in 2015, finding fresh seafood in landlocked Arizona was nearly impossible,” said Adam Strecker, CEO and founding partner of Hi Noon Hospitality. “We set out to change that by bringing seafood to Arizona through our longstanding relationships with fishermen and providers around the world. With B&R Fish Shop, we’re taking that one step further and passing along the value of our logistical operations to our guests by giving them access to the same seafood we serve at the same time it reaches a Buck & Rider dining room.”
The concept builds on Buck & Rider’s “From Sea, By Air” philosophy, which has guided the restaurant’s approach to seafood since its original Camelback location opened in 2015. Rather than relying on traditional distributors, Hi Noon Hospitality purchases directly from its global network of seafood providers and flies fresh product into Phoenix seven days a week through multiple airline partners.
Once shipments arrive at Sky Harbor, the company’s refrigerated van will transport the seafood directly to B&R Fish Shop, where it will be prepared and distributed to the group’s restaurants. A selection will also be available for retail purchase.
Offerings will include Oishii shrimp, Boston lobster, New Zealand Ora King salmon, #1 Bigeye Tuna, Peruvian scallops and seasonal fish selections. The market will also carry rotating fresh oysters from Washington, Alaska, Virginia and other regions. B&R Fish Shop will offer premium, hand-rolled sushi made to order for takeaway. Shoppers can also browse maritime wines and high-end and rare sake selections.
Spanning 4,500 square feet, the market’s design will blend the character of a traditional fish shop with Buck & Rider’s elevated aesthetic. Concrete floors, subway tile, nautical-inspired lighting and a large raw bar display will establish the setting, while residential-style millwork will showcase the curated retail selections. The space will include a dining rail for12 guests and two additional tables with seating for four each.
The project brings together Aline Architects, Social Design Studio and MCI Builders, the same team behind Hi Noon Hospitality’s Pinyon Coastal Mediterranean, which was named the No. 1 Mediterranean restaurant in the United States by Yelp Elites in July 2026. B&R Fish Shop is expected to open in December and will operate daily from 11 a.m. to 8 p.m. For more information, visit BRFishShop.com.
