ResortPass, the “go-to platform for booking resort amenities without an overnight stay,” launched a limited-time partnership with Arizona-based wellness brand, Kaleidoscope Juice.
The result of this new collaboration is “The Elixir,” designed to deliver the refreshing experience of a resort stay in drink form. The two companies worked together to create what they describe as a “functional yet elevated experience, one that feels equally at home in a spa setting or a busy daily routine.”
The drink combines some of Kaleidoscope’s signature ingredients plus “organic citrus, Blue Majik spirulina, aloe vera, L-theanine and trace minerals” to support hydration, calm, and clarity, whether enjoyed poolside, post-workout, or during a moment of pause at home. The collaboration is designed to align the core values of ResortPass and Kaleidoscope Juice’s relaxation missions.
“At ResortPass, we’re focused on making moments of reset easier to build into everyday life,” said Nicole Maddern, vice president of marketing. “Partnering with Kaleidoscope allowed us to create something tangible and delicious that embodies that philosophy, a ritual that reminds people they don’t have to wait for a getaway to feel renewed.” Kaleidoscope shared similar sentiments.
“This collaboration felt incredibly natural,” CEO Brooke Graves said. “ResortPass and Kaleidoscope share a belief in intentional living – that taking care of yourself can be beautiful, simple, and personal. The Elixir was designed to support that mindset, offering nourishment and a moment of calm.”
Kaleidoscope is known throughout the Valley as a premier destination for delicious, healthy wellness drinks. In addition to smoothies and protein coffees, they offer açaí bowls, avocado toast, and gluten-free bakery items. Founded by Alexandry Maw in 2012, the company opened its first location in Scottsdale. The Elixir will be sold for a limited time at all eight Valley locations. Learn more at kaleidoscopejuice.com.
