Today, Loews Ventana Canyon Resort confirms its commitment to making guests feel safe, protected and cared for with “Welcoming You Like Family,” a fresh brand position which defines Loews as more than simply a collection of hotels, but a brand deeply rooted in welcoming and caring for guests like family.
“In 2019 we began the process to identify a much-needed opportunity to define a new brand message that captured what makes Loews Hotels different.”– Jonathan Tisch, Chairman & CEO, Loews Hotels & Co.
“Welcoming you like family clearly defines the brand and what our hotels do best, which is care for guests just like we care for our own family. While deeply ingrained in our DNA, this message resonates now more than ever through providing guests with confidence and peace of mind when staying with Loews.”
“Welcoming You Like Family” captures the powerful feeling of familiarity and comfort, which characterizes the Loews guest experience and is a philosophy that guides service and operations at Loews Ventana Canyon Resort while uniting the 26 Loews hotels and resorts across North America.
For a Loews’ guest at Loews Ventana Canyon Resort, this means experiencing intuitive service that meets their individual needs with a certain level of informality, just like family.
And, for a Loews’ team member, it means delivering personalized service and being empowered to go above and beyond to ensure each guest leaves feeling part of the Loews family, whether it is their first stay or their tenth.
“There couldn’t be a better time to stand behind what makes Loews Ventana Canyon Resort distinctive in the region, and we understand that currently, the future of travel is contingent on how our guests feel and are cared for,” said Dale McDaniel, Area Managing Director, Loews Ventana Canyon Resort.
“While important, guest comfort needs to go beyond communicating cleaning protocols and statistics. Our team members within the Loews Ventana Canyon Resort family are well versed in finding opportunities to connect with and care for guests, even in our currently physically distanced environment. Through ‘Welcoming You Like Family’ we look forward to serving our guests and each other thoughtfully and intuitively, just like family.”
Loews is further defining its positioning through a revision of messaging across the brand website, digital advertising, within the hotel guest experience, and via earned media channels, as well as through a refreshed visual identity.
Additionally, “Welcoming You Like Family” will become the name of Loews Ventana Canyon Resort’s new and enhanced protocols and standards. On the property, the new positioning is further reflected as part of the “new normal” with thoughtful signage, touchpoints, and services that guide guests safely, and comfortably, throughout their stay.
For example, in order to support physical distancing without sacrificing human connection at Loews Ventana Canyon Resort, Chat Your Service is a hotel-wide texting service that makes it easy for guests to request whatever they might need during their stay.
Whether a guest needs a restaurant reservation, the AC turned up, or extra hangers, they can be in touch with a team member immediately via text.
To jumpstart travel and experience “Welcoming You Like Family,” Loews Ventana Canyon Resort invites travelers to book their next getaway with the More Space for Less offer, which features* 50% off a second room when booking two or more rooms.
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