

Turn Your Shine On is a wellness business offering alternative therapies, workshops, sessions, trainings, and retreats to guide women past the noise of conditioning, other people’s expectations, and the triggers of trauma, into the truth of their authentic self so they can live their most thriving life.
AZF: What is your “life motto”?
Anyone can transform their trauma into wisdom, compassion, and more so that they not only feel healed but know they are more because of it, and that while they wouldn’t choose to go through it again, they don’t regret it either because they love who they are.
Evolving the self is my passion and I believe there is no greater act of service than healing our fractures, our pain that causes distortion and comes out sideways to cause trauma in others. If we all took responsibility for healing ourselves the world would be a very different place.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?
For me it was the moment I got attuned to Reiki. I knew I had found my purpose and honestly, I didn’t really even realize I was becoming an entrepreneur or starting my own business. I just knew this was my work in the world and began doing it. And even though I’ve been doing this work for 20 years it’s only now that I’m really doing the foundational work that will allow me to scale and to have more reach and impact.
AZF: How do you feel best supported?
Good question! I love being celebrated and words of affirmation is one of my love languages. I love when the universe brings me opportunities like this one. And I’d love to have more team members to take what I’m not great at or isn’t the work I’m meant to do off my plate.
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
There’s no other option for me. A 9-5 isn’t in my wheelhouse and working for someone else sounds awful. I consider my work my greatest achievement other than my own transformation and evolution. And I just love it and that it teaches me to trust, myself and God or the universe.

AZF: Describe your perfect Saturday.
Oh, I love long, lazy mornings. Now put me on the beach with a cup of coffee, my partner beside me, we’re touching but not talking, just engrossed by the waves and the sunlight sparkling on the water feeling our gratitude for it all.
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
Go big! Do it right. If you don’t have the money to invest, consider taking out a loan and really set the foundation of your business with help from people who know what they’re doing. AND first and foremost, make sure it’s your passion, that you love some part of it and know that it will actually feed you and the life you’re creating.
AZF: What excites you most about being an entrepreneur?
That I created work for myself that is my purpose and passion. That it’s up to me when and how I work. And that it’s a creative process and there’s always more to learn and grow into. The possibilities are endless!
Learn more about Turn Your Shine on at turnyourshineon.com or by following along on Instagram @turnyourshineon
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at foundress.co.