Dang Fine Rentals & Designs is a full-service experiential event design company specializing in custom fabrication, event rentals, brand activations, conferences, festivals, corporate events, and large-scale installations.
The team combines creative design, in-house fabrication, and a curated rental inventory to transform spaces into unforgettable experiences across Arizona and nationwide.
AZF: What is your “life motto”?
“Creativity is my specialty. I was born outside the box.” and “She built businesses, raised babies, chased big dreams, and created a life she loved along the way.”
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?
Honestly, no. I didn’t grow up saying, “I want to be an entrepreneur.” What I did know was that I struggled in traditional environments. School was hard for me because I wasn’t someone who thrived sitting still, memorizing information, or following a set path. I’ve always learned by doing. The School of Life was my classroom.
I learned through trying things, failing, figuring it out, and doing it again. Looking back, I realize I wasn’t a great rule follower, but I was always a creator. I loved solving problems, bringing ideas to life, and finding better ways to do things. The moment I realized entrepreneurship was the right path for me was when I discovered I could create something from nothing. I didn’t need someone to hand me an opportunity – I could build one.
What I may lack in rule-following, I make up for in vision. I’m good at seeing possibilities, building teams, and helping people become the best versions of themselves. One of the most rewarding parts of entrepreneurship has been watching people grow alongside the company. Ten years ago, Dang Fine started with a big idea, a garage, and one employee. Today, we’ve grown into a 14,000-square-foot warehouse, a team of 35, and a company that creates experiences across the country.
Entrepreneurship gave me a place where creativity, leadership, and action mattered more than fitting into a box. And that’s when I realized I wasn’t meant to follow someone else’s path – I was meant to build my own.
AZF: How do you feel best supported?
I feel most supported when people trust me to do what I do best while also being willing to jump in when needed. As an entrepreneur, business owner, mom, and creative, I carry a lot of responsibility.
I don’t necessarily need someone to solve my problems, but I do appreciate people who are proactive, dependable, and willing to take ownership. Nothing feels more supportive than knowing I can count on someone to follow through without being micromanaged.
Personally, I feel supported through encouragement, honesty, and people who believe in my vision – even when it’s a little crazy. Some of the best things I’ve built started as ideas that didn’t make sense to everyone else. I also appreciate people who celebrate the wins, big and small.
As entrepreneurs, we’re often focused on the next goal, so having people around me who acknowledge the progress and remind me how far I’ve come means a lot. At the end of the day, trust, reliability, and genuine belief in what I’m building make me feel the most supported.
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
What motivates me to keep going is that I genuinely believe in what I’m building. As an entrepreneur, challenges are guaranteed. There will always be setbacks, hard seasons, and moments when things don’t go according to plan. But I’ve never been someone who sits around doubting myself or waiting for things to happen.
I have a strong sense of faith, a clear vision, and an unstoppable drive to achieve the goals I set for myself. When obstacles come up, I don’t see them as reasons to quit – I see them as problems to solve.
I’ve always believed that if I want something, it’s my responsibility to go after it. I don’t wait for opportunities, permission, or perfect timing. I run toward the things I want and trust that I’ll figure out the rest along the way.
What keeps me going is knowing how far I’ve already come. I’ve watched an idea grow from a garage startup into a thriving business, and every challenge along the way has taught me something valuable. That journey has given me confidence that no matter what comes next, I’ll find a way through it.
Faith, determination, and the belief that anything is possible with enough work and persistence – that’s what keeps me moving forward.
AZF: Describe your perfect Saturday.
My perfect Saturday morning is slow, simple, and completely unplanned. The kids wake up, we grab donuts and coffee, and then we just see where the day takes us. No schedule, no rushing from one thing to the next, and no pressure to be anywhere.
I love spontaneity and adventure, so my favorite days are the ones where we decide on a whim to explore a new neighborhood, find a park we’ve never been to, take a day trip, or stumble across something unexpected. Some of our best family memories have come from plans we never made.
For me, the perfect Saturday is a mix of laughter, messy kids, good food, and the freedom to chase whatever sounds fun in the moment. The destination doesn’t matter nearly as much as the adventure and the people I’m sharing it with.
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
Start before you’re ready. So many people spend years waiting for the perfect timing, the perfect plan, the perfect amount of money, or the confidence that everything will work out. The truth is, most entrepreneurs are figuring it out as they go. Don’t let fear of failure stop you from taking action. Some of the biggest lessons you’ll learn won’t come from a book, a class, or a mentor, they’ll come from doing.
I’d also tell them to stop comparing their beginning to someone else’s middle. Every successful business started as an idea, a side hustle, or a dream that nobody else could see yet.
Trust yourself. Be willing to work harder than most people. Stay curious. Keep learning. And when things get hard, remember that persistence will take you further than talent ever will. Most importantly, bet on yourself. If you’re willing to put in the work, stay adaptable, and keep showing up, you’d be surprised how far you can go.
I started with a garage, one employee, and a vision. Today, that vision has grown into something bigger than I ever imagined; not because I had all the answers, but because I was willing to start before I was ready and figure it out along the way.
AZF: What excites you most about being an entrepreneur?
What excites me most about being an entrepreneur is the ability to build something from nothing. Ten years ago, Dang Fine started as an idea in a garage with one employee and a whole lot of ambition. Today, we’ve grown into a 14,000-square-foot warehouse, a team of 35 incredible people, and a company that creates experiences for brands and clients across the country.
Of course, I love the creativity, the problem-solving, and bringing big ideas to life, but the most rewarding part has been watching the growth – not just of the business, but of the people within it.
Seeing team members develop their careers, step into leadership roles, and contribute to something bigger than themselves is incredibly fulfilling. Entrepreneurship isn’t always easy, but there’s something special about looking back at where you started and realizing how far you’ve come. Watching Dang Fine evolve from a garage concept into the company it is today reminds me that some of the best things start with a vision, a willingness to take risks, and a commitment to keep showing up.
For me, that’s the magic of entrepreneurship: building something meaningful, creating opportunities for others, and knowing the journey is still just getting started.
Learn more about Dang Fine Rentals & Designs by visiting dangfinerentals.com or following along on Instagram @dang.finerentals
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at foundress.co.
