Lorain Moorehead Therapy and Consultation is a Scottsdale-based practice that serves high-achieving clients who are accomplished in many ways and are also being challenged in relationship or with perfectionism, burnout, or underlying panic or anger; essentially, just being “stuck” in some way.
Beyond 1:1 therapy, Moorehead is passionate about working with other therapists to advance their clinical practices.
“I do this with my podcast, Self Careapist Therapist, where I interview expert researchers and therapists to deep dive modalities and client populations, and through clinical supervision and consultation,” she said.
AZF: What is your “life motto”?
Social worker to the core: the right idea, resource, or conversation can open the next door.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?
I’ve known I wanted to be a therapist since childhood, and I’ve been doing that formally since 2008. Entrepreneurship found me in 2012; I spotted a need that wasn’t being served and couldn’t stop imagining what it could look like if it were.
That led to the first iteration of my business: in-home therapeutic assessments for families navigating everyday challenges like bedtime refusal, outbursts, and homework battles. (Think therapist meets Super Nanny.) I loved the work, but what surprised me was how much I also loved the behind-the-scenes of building it. The systems, the structure, the creative problem-solving on the backend.
AZF: How do you feel best supported?
I feel most supported through deep conversation. Talking through ideas, working out how to implement them, and thinking alongside someone who’s engaged with the problem.
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
I’ve reached a point where I’m so in flow with my business that the unpredictable moments don’t derail me the way they once might have. Every client and consultee brings something I learn from, and that excitement carries me through the harder stretches. The rest comes down to structure.
I keep small, concrete goals mapped out so there’s always something clear to move toward, and I have systems in place that tap into my strengths and work around the things that don’t compliment my style.
AZF: Describe your perfect Saturday.
My perfect day has many versions, but a recent one captures it well. I met four great friends for Pilates, which parlayed into lunch, then a movie based on a book we’d all read. That sparked a book discussion which drifted into watching live music. The only thing missing was dancing!
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
Start with what I have, and fine-tune from there: My natural tendency is to have things polished before they go out the door. Early on this looked like expensive gadgets or design elements before I had fully tested the approach or understood the need through and through.
What I’ve learned since is to lead with a working draft that allows feedback and results to shape the final product. It’s changed my relationship with my own work. It has allowed me to invite in new methods and research without feeling that I’ve sunk too much into something to let it evolve.
AZF: What excites you most about being an entrepreneur?
Entrepreneurship allows me to attune to my personal values which are creativity, learning and conversation. If I’m getting low on one, I’m able to develop an approach or modify my systems to incorporate it which is great for my mindset as well as for my clients.
Learn more about Lorain Moorehead Therapy and Consultation by visiting lorainmoorehead.com or following along on Instagram @theselfcareapist
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at foundress.co.
