Foundress Fridays: Meet Elaina Brown, Wardrobe Stylist and Co-Founder of Olivia Laine

Olivia Laine is a wardrobe styling company specializing in personal, commercial, and TV styling. Based in Arizona, the company brings a thoughtful, client-centered approach to every client. With a background in clinical counseling, the team understands the connection between identity, confidence, and self-expression, allowing them to support clients in not only looking their best but also feeling their best.

From on-screen talent to everyday individuals, the goal is to create intentional, authentic style experiences.

AZF: What is your “life motto”?

My life motto is to be a sunflower: to stand tall through the darkest days, remain resilient, follow the light, and trust in my ability to replant and regrow no matter the soil.       

AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?

I didn’t always know. After earning my bachelor’s degree in education, I realized how deeply creative I am and how strongly I desired the freedom to move, create, and serve others on my own terms.

I’ve always been drawn to problem-solving in unorthodox ways; never quite fitting into a box, and instead feeling called to create my own path using the gifts and talents within me. College and graduate school taught me so much, and I value those experiences deeply. I came to understand that fully living my purpose required stepping outside the traditional trajectory many career paths follow.

AZF: How do you feel best supported?

I thrive in environments rooted in transparency, where I am encouraged to think creatively and pushed to expand my perspective.         

AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?

I am motivated to keep going, especially when life feels challenging, because I truly believe that God can turn any negative situation into an opportunity to thrive. I also look into the eyes of my two girls and am instantly reminded that if I don’t keep going for myself, I must keep going for them.

I want them to always see the light at the end of the rainbow and to know that there is strength within their mother – and within themselves – to face any challenge and come out on top.      

AZF: Describe your perfect Saturday.

My perfect Saturday starts slow, with a glass of matcha, followed by time spent making pottery and browsing local stores, boutiques, and thrift shops. Since my day doesn’t really begin until noon, it flows into a delicious Italian dinner and ends with a cozy evening at home with my girls, falling asleep to a fun movie. 

AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?

My advice to a young entrepreneur: don’t rely on a backup plan out of fear. Fully commit to your vision. And if challenges arise, don’t fall back, pivot, adjust, and keep moving forward. The ideas and dreams placed in your heart are there for a reason, so pursue them unapologetically! 

AZF: What excites you most about being an entrepreneur?

As an entrepreneur, I am most excited by the new daily encounters and experiences this work brings. Every client is different, and each art director and producer has a unique vision and creative perspective. Approaching my work from an individualized lens allows me to genuinely connect with people from all walks of life, each with their own story and experiences and that’s what makes it so meaningful.

No two days are the same, and the challenges I face are never one-size-fits-all. Each requires creativity, adaptability, and intention. That’s what makes entrepreneurship both beautiful and exciting.                

Learn more about Olivia Laine by visiting or following along on Instagram @olivialainestylist

About the Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at foundress.co.

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