Foundress Fridays: Meet Becky Joffe, Founder of Be Styled By Becky

Becky is the founder of Be Styled by Becky, a premier personal styling service for women ready to elevate their image and show up with confidence. With over 20 years of experience in fashion and a sharp eye for proportion, fit, and detail, she specializes in styling petite women and professionals who want their wardrobe to reflect who they truly are.

Becky offers in-person styling services throughout Phoenix and Scottsdale, as well as virtual styling for clients. From curated closet edits to personalized shopping and digital wardrobe styling, she creates effortless, head-to-toe looks that simplify getting dressed while making a lasting impression. Whether you’re taking a family vacation or a business trip, Becky will style and pack your looks for everything. No stress!

Her approach goes beyond clothing; she guides women to refine their personal brand, step into their power, and feel as incredible as they look. Her philosophy is simple: when you look good, you move differently, and this is reflected in your everyday life and your work. Be Bold, Be Beautiful, Be Styled By Becky.

AZF: What is your “life motto”?

Be inspired, take the risk, wear the damn outfit. Life’s better when you make it fun and fashionable.

AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?

Not at all. For a long time, I didn’t believe I could turn my true passion and natural gift for style into a real business. Even while working in fashion and spending 10 years as a special education teacher, styling was always something I loved, but not something I saw as a real career path.

That shifted when I managed an Evereve. I realized the impact I was making wasn’t just about clothes and sales; it was about the women in the dressing room who begged for confidence and clarity in their lives and in how they presented themselves to the world. Once that clicked, I found the courage to fully step into it and build something of my own.

AZF: How do you feel best supported?

I feel most supported when I have clear, direct guidance and structure. As a creative, I naturally have a lot of ideas and energy, which can sometimes make it challenging to stay focused on the more detailed or administrative side of the business.

Having someone who can help simplify, prioritize, and give me straightforward direction allows me to stay in my zone of genius, styling, creating, connecting, and delivering an incredible experience for my clients.

AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?

What motivates me is the impact. Entrepreneurship comes with real challenges and lots of high highs and low lows, but nothing compares to seeing a woman look in the mirror and feel confident, powerful, and like herself again. That transformation is what keeps me grounded and moving forward, even on the hard days.         

AZF: Describe your perfect Saturday morning.

A perfect Saturday starts with a gym session to feel strong and energized, followed by brunch in a cute, effortless outfit. From there, it’s a little shopping and wandering through the city, discovering new spots and soaking it all in. Midday slows down with a relaxed pool moment to reset and unwind. Then it’s a full glow-up for the evening, ending the day with a rooftop dinner in a fabulous outfit, great energy, and even better views.

AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?

Build a strong support system and surround yourself with professionals who can do what you can’t. You truly can’t do it all, and you’re not meant to. I would also encourage being intentional with your time, especially when it comes to social media. Before spending hours creating content, ask yourself: Will this actually translate into income or meaningful growth for my business?

If there’s no return on investment, it may not be the best use of your energy. Focus on what actually moves your business forward, and don’t be afraid to get support in the areas that don’t.

AZF: What excites you most about being an entrepreneur?

What excites me most is having the freedom to create impact on my terms. I get to take what I’m naturally good at, style, vision, and transformation, and turn them into something that truly changes how women see themselves. This isn’t just about clothes, it’s about confidence, presence, and owning who you are. Building something that powerful is what drives me every day.             

Learn more about Be Styled by Becky by visiting bestyledbybecky.com or following along on Instagram @bestyledbybecky

 About the Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at foundress.co.

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