No need to cue the “Jaws” theme song. This “shark experience” has a lot less teeth. The Westin Kierland Golf Club is the first Arizona golf course (and only one a few clubs across the country) to install the Shark Experience, which is an innovative new golf technology that enhances the on-course experience.
Westin Kierland’s Club Car golf cars will include high-definition touch-screen displays and built-in speakers with Bluetooth connectivity, and golfers will now be able to enjoy streaming music via Slacker Radio, live sports, highlights, news and entertainment, in addition to Greg Norman golf tips, dynamic yardage information and more. “The debut of the Shark Experience at our Kierland Golf Club is the realization of a challenge we put forth to our golf industry partners several years ago to change the trajectory of the game by addressing the concern that it ‘takes too long to play,’” says Bruce Lange, managing director, The Westin Kierland Resort & Spa, in a press release. “It has always been a Westin Kierland contention that it’s not the length of time it takes to play, but instead the amount of time to play the game competing with other golfer interests. Bringing music, video and eventually televised sporting events to the course allows the player to multi-task so they won’t have to give up some of their favorite pastimes. We’re proud to be on the cutting edge of changing the conversation about the game and very much looking forward to providing our players yet another unique Kierland experience.”
The Shark Experience will continue to evolve in 2018 and add features, such as hole-in-one technology, food and beverage ordering, Shot Tracer and more. “The golf industry has been starved for real innovation that encourages real change for real growth and we believe Shark Experience is the answer,” says Greg Norman, in a press release. “This solution enhances the golfer experience and is customizable to each individual’s preference – whether you are a Baby Boomer, Millennial or Gen Z, Shark Experience has something to keep you entertained, connected and having fun.”