Barry’s, the global fitness brand behind The Best Workout in the World™, is officially raising the bar in Scottsdale with the debut of its newly redesigned studio that opened January 24. The expanded space introduces Barry’s LIFT, the brand’s strength-only training modality, alongside a full-service Fuel Bar and upgraded locker rooms designed to deliver a more elevated, seamless pre- and post-workout experience.
The newly expanded 6,002-square-foot studio now features a dedicated LIFT room with 17 strength-training benches, offering Barry’s signature 50-minute class without the treadmill. Focused entirely on intentional movement, proper form, and long-term strength gains, LIFT is designed to help clients build muscle and track measurable progress. Each day targets specific muscle groups, creating a format that’s straightforward, challenging, and undeniably addictive for Scottsdale’s growing community of strength-focused athletes.
While the new LIFT modality expands the studio’s offerings, Barry’s iconic Red Room remains very much at the heart of the experience. The Scottsdale location will continue to offer its legendary RUN x LIFT classes seven days a week, while the new LIFT room adds even more flexibility to the schedule with four daily classes Monday through Thursday, three on Fridays and Saturdays, and two on Sundays. All classes are included with standard memberships and class packs, and for those ready to fully commit to strength training, a new LIFT-only bundle offers a streamlined way to experience the modality.
Beyond the workout, the studio’s redesign brings a host of premium upgrades. A full-service Fuel Bar now serves pre- and post-workout shakes from clean-label brands including Promix, Once Upon a Coconut, Califia Farms, La Colombe, and Spread the Love. New locker rooms feature showers, Dyson hair dryers, and OUAI products, making it easy to head from class to wherever the day leads. Learn more at barrys.com.
