[solidcore] Brings High-Intensity Strength Training to The Shops at Hilton Village

[solidcore], the high-intensity, low-impact strength training studio with a national following, is opening its second Arizona location at The Shops at Hilton Village in Scottsdale. The new 2,454-square-foot studio, located between Signature Barbershop and Slanted Rice Vietnamese Bistro, will celebrate its grand opening with a two-day event on July 12 and 13.

Known for its science-backed, full-body workouts performed on custom-built reformers, [solidcore] offers a strength experience unlike anything else in the market. The brand has built a cult-like following for its signature 50-minute sessions which blend slow, controlled movements with a motivating environment. Think dimly lit studio, energizing playlists, and expert coaching that leaves you feeling powerful.

Each session is structured to break down muscles to failure, allowing them to rebuild stronger over time. The result? Noticeable gains, mental clarity, and physical endurance. Members can choose from three formats:

    •    STARTER50: Perfect for beginners ready to build a strong foundation

    •    FOUNDATION50: Designed for those with experience who want to refine form

    •    SIGNATURE50: The classic [solidcore] challenge for those ready to push past their limits

Classes are small, allowing coaches to give individualized attention and build a sense of community – a key element that keeps people coming back.

“This is more than just a workout. It’s a mental and physical transformation that helps you build strength for every part of life,” said Joshua Rainey, senior director of real estate at [solidcore]. “We’re proud to bring that experience to the Hilton Village community.”

[solidcore] offers membership options tailored to every lifestyle. Members enjoy early access to class bookings, retail discounts, complimentary guest passes, and nationwide studio access without additional fees. Unlimited members also benefit from waived late fees and receive invitations to special in-studio events and pop-ups, making the experience convenient and rewarding.

The addition of [solidcore] aligns with RED Development’s vision for The Shops at Hilton Village as a lifestyle-forward hub that goes beyond shopping and dining. The center continues to welcome wellness and fitness-focused tenants to meet the evolving needs of its community.

“We’re always looking to bring in dynamic concepts that reflect how people live and connect,” said Mike Ebert, managing partner at RED Development. “[solidcore] is a perfect fit — it represents high performance, modern wellness, and an elevated experience that complements our existing mix.”

Hilton Village will also welcome Pause Studio in 2026: a modern recovery destination offering infrared saunas, cryotherapy, float therapy, IV drips, and more. Learn more at solidcore.co or REDdevelopment.com.