I know that I said that designer collaborations were one of the things I would change in 2011, but it is in fact 2012 now, and I am hoping that Jason Wu will redeem Target with his collection due to hit the store’s shelves in February. Wu is joining a growing list of designer names that have worked with the super store, including Gwen Stefani, Alexander McQueen, and Jean Paul Gaultier.
The limited edition collection will include women’s apparel, scarves, and what I am most excited about—handbags! Handbags are not a normal association one might make when hearing Wu’s name and honestly I didn’t make the connection myself at first, but after seeing this charming, floral printed, boxy bag my interest is definitely peaked. However, I kind of feel, at this point, that the bags are doing quite a bit to outshine the clothing.
From the images that have been released thus far, by various magazines and fashion websites, the clothing just seems kind of…Target (printed, fairly shapeless dresses, and skinny belts). Even still, I think that Wu’s collection may pleasantly surprise me come February 5th.
I am a huge fan of Jason Wu’s ladylike looks and am excited that he remained true to his aesthetic for this collection.“My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Jason Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”
The collars, pleats, and belts are no doubt a nod to his Spring 2012 ready to wear collection.
Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, I do believe that Jason Wu’s collection for Target is worth a visit and perhaps even a handbag purchase. It’s affordability is what Trish Adams, Target’s senior vice president of apparel and accessories, is convinced will make this particular collection a success, “His talent for creating modern, yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it’s available.”
Though I don’t think that this collection will cause quite the pandemonium that the Missoni collaboration did last year, I do think that Jason Wu will gain several new fans and customers with this collection.
Will you be stopping by your nearest Target to check out the Jason Wu collaboration?
By Kristianne Young
Photos: fashionologie.com and style.com