H&M “Girl with the Dragon Tattoo” Collection

Although it’s still a month and a half away, I am anxiously awaiting the release of the American version of “The Girl with The Dragon Tattoo”. After seeing the original Swedish version of the film (which I absolutely loved) I have been on pins and needles in anticipation of what David Fincher would do with the story. I really just can’t imagine how it could be improved but if anyone can make it just as exciting Fincher can.

In the original, actress Noomi Rapace who so perfectly portrays Lizbeth Salander with her shorn hair, piercings, black eyeliner and post punk garb was the picture of street smart rebellion at it’s finest. And based on the pre-release murmurings Rooney Mara will do the same in the American version (though I can’t imagine a better performance than Rapace’s)

Of course with all the Swedish pride in the air how could retailers Hennes & Mauritz or H&M for short miss out on this opportunity to spread a little Lisbeth love? Teaming up with Trish Summerville the movies Costume Designer H&M will launch a 30 piece collection on December 14 with items ranging from $3.95 for earrings to $199 for a leather jacket. The collection will be available in 180 stores and online.

Summerville told WWD

“We put a lot of aged-in washes and finishes, which goes along the lines of the Salander character. In the film, her clothes are quite extreme. They’re really worn down, they’re dirty,” Summerville said in an exclusive interview. “So for us, it was taking that kind of concept and giving it more of a realistic fashion feel.”

Of course with H&M’s help subtle feminine touches we’re added to soften the looks and make them more accessible. Among the collection are hand painted designs on T’s that blend the Swedish and American flags, along with über cool hoodies, studded shoes and slouchy pants.

Summerville’s incredible vision and focused impressed the H&M team. “She really knows what she’s asking for and she’s so specific with her style. She doesn’t leave anything to chance,” Anna Norling H&M’s division designer said of Summerville.

“Definitely when I’m doing tour clothing, it is stuff that has to be a quick read. It has to be visually alluring, so things are bigger, broader and louder,” she noted. “In this line, it’s taking small details and working them in an overall effect on the garment.”

Rooney Mara’s look in the movie was further defined by super star Makeup Artist Pat McGrath and Hairstylist Danillo who chopped slightly under a foot of hair to create the Salander look. Also added were fake tattoo’s and a few real piercings to help Mara get into character.

The collection even got the nod from Fincher and Mara themselves. “It’s nice to get her blessing and David’s blessing, and once I showed them the pieces, they were really excited and we placed an order for Rooney so she can have one of each thing,” Summerville said

Sources Women’s Wear Daily

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