Apple is making its iPad even more desirable for those who have yet to jump on the bandwagon and succumb to this latest invention by Apple. Steve Jobs and Rupert Murdoch have joined forces to create The Daily, a newspaper (well actually it’s more like a news-pad) that can only be read on the iPad. The dynamic duo will present the new digital publication on January 19 (date not yet confirmed) at the San Francisco Museum of Modern Art.
The Daily will be an addition to Murdoch’s News Corp. and will be unique in that it will have no Web or print edition. The only way to read the new publication is buy it through the iPad App Store for $0.99 per edition.
News Corp. isn’t messing around either. It is serious about delivering a superior publication as it has already hired 100 journalists to write for The Daily. And according to Mashable, “Apple is said to have taken great care to deliver a seamless delivery experience for The Daily” as well. The publication’s draw will be on exclusivity as the content will only be made for the app, unlike other news publications which just reuse online content.
It looks like Jobs and Murdock have it out to predominately change the way we read, and are destined to move all written word, even newspapers, to digital platforms like the iPad.
Although the new App seems enticing and definitely peeks my curiosity, it is, in the end, just a news app, which the App Store is flooded with already. In my opinion, News Corp and Apple are going to have to come up with a better and more unique angle on this one, besides its pure exclusivity.
Speaking of digital publications, if you didn’t know already, Arizona Foothills Magazine can be read on your iPad through the Zinio Magazine Newsstand & Reader App. It is now the No. 1 free news app downloaded by iPad owners. AFM never looked so good!
***Arizona Foothills Magazine we will continue to print hard copies and mail them to the most affluent homes in the Valley and luxury resorts. It can also be found on newsstands at Borders and Barnes & Noble.