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Celebrities Model the “Red Dress” to Raise Awareness at NY Fashion Week

Yesterday, more than 20 of today’s hottest female celebrities walked the famed New York Fashion Week runway at Bryant Park sporting an elegant “Red Dress” made by top designers. As part of “The Heart Truth’s” Collection to raise awareness, these pieces inspire us ladies to take action to prevent the number one killer of women — heart disease.

If you spot anything you may want to fashion yourself, a selection of the designer dresses seen on the runway will be auctioned off online through a partnership with Clothes Off Our Back. Plus, the proceeds from your high-fashion dress will benefit the Foundation for the National Institutes of Health in support of women’s heart health education and research. To bid on these Red Dresses this month, visit www.clothesoffourback.org.

It all started with National Wear Red Day on February 5, where millions wore red as a way to help spread the message that “Heart Disease Doesn’t Care What You Wear – It’s the #1 Killer of Women.”

Celebrities who participated in “The Heart Truth’s” Red Dress Collection Fashion Show included: Kim Kardashian, Estelle, Heidi Klum, Bethenny Frankel, Elisabeth Hasselbeck, Felicity Huffman, Dara Torres, Joan Collins, Jordin Sparks, Kimora Lee, Kristin Chenoweth, Mamie Gummer, Pauley Perrette, Raven-Symoné, Regina King, Robin Roberts, and Valerie Harper.

Designers who participated in “The Heart Truth’s” Red Dress Collection Fashion Show included: Isabella Oliver, Donna Karan, Oscar de la Renta, Rachel Roy, Zac Posen, John Galliano, Badgley Mischka, Marchesa, Kouture, Daniel Swarovski, Michael Kors, Rebecca Taylor, Tadashi Shoji, Tracy Reese, J. Crew Collection, and Pamella Roland.

“The Heart Truth” is a national awareness campaign for women’s heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI) — part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). “The Heart Truth’s” Red Dress Collection 2010 is presented by Diet Coke. National sponsors of the collection include Swarovski, Tylenol, St. Joseph Aspirin and make-up partner Bobbi Brown Cosmetics.

“‘The Red Dress,’ the national symbol for women and heart disease awareness, was created by The Heart Truth in 2002 to deliver an urgent wake-up call to American women.”

For additional information, visit www.hearttruth.gov.

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