Diversified Partners has unveiled plans for a 16‑acre mixed‑use retail destination at the northeast corner of Cactus Road and Cotton Lane, right inside the rapidly expanding Prasada Master Plan Community. The project is set to deliver roughly 120,000 square feet of space designed to accommodate a broad mix of retail, services, and lifestyle uses.
From pad sites and shop space to opportunities for auto and storage, and flexible ground‑lease or build‑to‑suit arrangements, the development aims to attract a varied tenant lineup that could include everything from restaurants and fitness to hospitality and entertainment.
The location sits less than a mile from Loop 303 and benefits from heavy daily traffic, making it highly visible and easy to reach for both locals and commuters. That exposure is bolstered by the fact that Prasada is already home to significant residential momentum, with more than 12,000 planned or under‑construction homes.
Nearby neighborhoods such as Marley Park, Zanjero Trails, and Sarah Ann Ranch help extend the trade area, creating a strong consumer base within minutes of the site. Local estimates forecast the population within a five‑mile radius to top 150,000 by 2030, with average household incomes above $120,000, which is precisely the kind of demographic profile retailers and service providers look for when evaluating long‑term site potential.
Announcements include a convenience store with fuel, restaurant brands, and a veterinary clinic. Additional negotiations are underway across dining, wellness, automotive, and lifestyle categories, suggesting the center may evolve into a genuine neighborhood and regional destination rather than a single‑use strip.
That diversity aligns with the flexible zoning strategy used in parts of Surprise, where Planned Area Developments allow a broader range of uses than traditional retail zoning.
For shoppers and residents, the arrival of this center promises new convenience and variety without having to travel far. For investors and operators, it’s a chance to anchor in a corridor that’s already seen a steady influx of commercial and residential investment.
The timing also matches broader momentum across Surprise, especially along the Loop 303 corridor, where industrial, housing, and retail expansions continue to reshape the economic future of the West Valley.
Prasada’s new retail destination is more than just another shopping center, it’s a strategic play to tap a surging population, strong incomes, and flexible land use. Learn more at dpcre.com.
