Twisted by Wetzel’s Pretzels Opens New Concept in the West Valley

Twisted by Wetzel’s, a new concept by the famous pretzel company, has made its way to Surprise as its first streetside concept in Arizona. This new Wetzel’s store is changing the pretzel game by using pretzels in creative ways. 

One new menu item with a twist is the pretzel dawg. This delicious take on a hot dog gives customers a chance to have all of their favorite hot dog toppings in a pretzel bun, while the Everything Bacon dawg features Wetzel’s cheese sauce, bacon bits, slaw, green onion and everything spice. 

Wetzels has even decided to make their own version of pizza that features twisted and braided pretzel dough stuffed with all sorts of toppings and cheese. One special pizza bomb, as they call it, is the Bacon Ranch that is stuffed with bacon, mozzarella, sun-dried tomatoes, pesto and green onion. 

Twisted by Wetzel’s will still offer delicious classics, but some of them are getting a fresh look. Customers have the choice of sticking with the originals or trying the new versions. For example, the Wetzel’s delicious little pretzel bites can now come loaded. From sweet to savory toppings, these pretzel bites will be the perfect pop of flavor. One of the loaded bite options is s’mores that are covered in chocolate fudge, marshmallows, mini chocolate chips and graham crackers. 

There are even drink and dessert options to satisfy all of your cravings. Some of the drinks include Wetzel’s classic strawberry and regular lemonade, plus frozen drinks, slushies and soft-serve floats.

The deserts are all soft serve creations served in a pretzel cone. They have classics, like cookies and cream, as well as crazy creations like Rainbow Crunch which has fruity pebbles, strawberry pocky sticks and marshmallow glaze. 

“Twisted by Wetzel’s builds on the core brand strength, providing an eating experience that’s both fun and convenient,” says Steve Leibsohn, the multi-unit franchisee operating the Surprise location. “Guests will love coming into our bright and energetic interior that showcases our playful persona, plus an open kitchen that highlights our heritage of artisan craftsmanship.

Twisted by Wetzel’s is located at 13668 N. Prasada Parkway, Surprise, AZ 85388 at the Prasada Regional Shopping Center and is open from 11 a.m. to 8 p.m. Sunday–Thursday and from 11 a.m. to 9 p.m. Friday and Saturday.

Photos courtesy Wetzel’s

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