The Mirage, a Las Vegas Strip icon, will soon close and be rebranded as a Hard Rock hotel and casino.
Las Vegas-based gaming giant MGM Resorts is set to sell The Mirage to Hard Rock International in a $1.075 billion cash deal that’s expected to close in the second half of this year.
Hard Rock plans to build an iconic guitar-shaped hotel in its place, similar in style to its other Hard Rock-branded buildings around the world.
“We are honored to welcome The Mirage’s 3,500 team members to the Hard Rock family,” Jim Allen, chairman of Hard Rock International, says in a statement. “When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre center-Strip location.”
In its heyday, The Mirage was the largest hotel in the world when it opened in 1989 and was well-known for its 90-foot Strip-side volcano, as well as for its dynamic shopping and entertainment options.