Major Hospitality Brands Introduce New Cleaning and Safety Initiatives

As hotels around the world prepare to welcome guests back in the coming months, here’s what some of the largest hospitality brands are doing to up cleaning standards, ease travelers’ peace of mind and ensure safety for all.

Photo by Roberto Nickson on Unsplash

Hilton Hotels

Hilton is planning to collaborate with RB, the maker of Lyson and Dettol, to create Hilton CleanStay in North America. It will incorporate RB’s rigorous standard of cleaning and product offerings.

Hilton will also consult with the Mayo Clinic’s Infection Prevention and Control team to advise and assist with cleaning and disinfecting protocols, training development, rewriting cleaning protocols and creating a quality assurance program.

Some new hotel brand standards include things like 10 high-touch, deep clean areas; increasing the frequency of cleaning; contactless check-in; guest-accessible disinfecting wipes; innovative disinfection technologies; and more.

Read more on the new procedures from Hilton here.

Marriott Hotels

The large hotel brand has introduced Marriott’s Commitment To Cleanliness, a council consisting of in-house and outside experts in food and water safety, hygiene and infection prevention, and hotel operations, which will all work to develop a new standard of clean.

Over the next few months, the team is rolling out enhanced technologies like electrostatic sprayers and the highest classification of disinfectants recommended by the CDC and WHO for sanitizing surfaces.

Additionally, there will be added cleaning regimens and modifications to associate-guest protocols.

Read more on the new procedures from Marriott here.


Hyatt has announced a Global Care & Cleanliness Commitment which will include an accreditation process through a performance-based cleaning, disinfection and infectious disease prevention program by the Global Biorisk Advisory Council (GBAC), a division of ISSA, the worldwide cleaning industry association, at all hotels around the world.

By September 2020, every Hyatt hotel will have at least one person on property trained as Hygiene Manager, who will be responsible for the property adhering to new procedures which will include things like increased frequency of cleaning, daily colleague surveys, colleague certification and training, implementation of food safety and hygiene protocols, purification and sanitation device installation and more.

Hyatt will also continue to utilize its global cross-functional working group of medical experts and industry pros for guidance on various aspects of the hotel experience, from health and hygiene to safety, wellbeing, space design and more.

Read more on the new procedures from Hyatt here.

Four Seasons Hotels and Resorts

Four Seasons has introduced its Lead With Care program, a new global health and safety program that’s grounded in health care expertise that sets out clear procedures that educate and empower employees to take care of guests and each other.

To further validate the new program, Four Seasons has teamed up with John Hopkins Medicine International, the global division of health care and research leaders, to provide ongoing, real-time guidance during COVID-19.

As part of its Lead With Care program, Four Seasons will also be working closely with EcoLab and International SOS. Other enhanced procedures include employee training, additional food handling protocols, and enhancements to ventilation systems and other back-of-the-house operations. It will also limit face-to-face interactions with continued use of its award-winning App and Chat.

Additional enhancements include appointing a Hygiene Officer at each property, rooms disinfected daily with EPA-approved products and blacklight inspection, re-training programs, more frequent cleaning, in-room Lead With Care guest kits, social distancing, reduced capacity at restaurants and bars, a COVID-19 Advisory Board and more.

Read more on the new procedures by Four Seasons here.


Airbnb has announced its Enhanced Cleaning Initiative, which will include a new Cleaning Protocol, developed with guidance from the former US Surgeon General Dr. Vivek Murthy and in partnership with leading experts in hospitality and medical hygiene including Ecolab, global leader in cleaning and hygiene technologies and services.

The new Cleaning Protocol will feature enhanced procedures and guidance on how to clean every room in a home. These guidelines will include a learning and certification program and will include specific information on COVID-19 prevention, such as the use of personal protective equipment, like masks and gloves for hosts or their cleaners, as well as disinfectants that are approved by regulatory authorities. A CDC recommended 24-hour wait period before entering will also be required.

Guests will be able to search for and easily identify listings that meet their needs and expectations and are part of the program. Hosts will have also access to expert-backed cleaning educational materials and will be supported to show that they take cleanliness and prevention seriously.

Read more on the new procedures from Airbnb here.

Wyndham Hotels & Resorts

Wyndham has launched a new long-term initiative Count On Us to further elevate health and safety protocols at its properties. The new standards are rooted in guidance from the CDC.

Other components include partnering with Ecolab and requiring the constant use of its EPA-approved disinfectants and providing access to Ecolab’s training, resources and experts; providing access to COVID-19 health essentials like masks, sanitizers and disinfectant wipes; partnering with industry leaders and health experts to develop a series of mandatory virtual trainings and best practices; and additional on-property enhancements for guests like increased cleaning of high-touch areas, complimentary hand sanitizer, social distancing measures and more.

Read more on the new procedures from Wyndham here.

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