Trendsetter to Know: Sheldon Alexander, Vice President of Sales of Tequila Corrido

Name:  Sheldon Alexander

Facebook: @tequilacorrido

Instagram: @tequilacorrido


Age: 58

Title: VP of Sales

Married/Single: Married to Tiffiny Alexander


City you live in: Santa Rosa, CA

A typical day in my life includes… I try to maintain the balance between work and family. I usually start the morning getting the kids to school, taking a walk with my wife, and then spending the day working. I enjoy cooking dinner for the family and hanging out at my golf club.

I was born…on Christmas Eve! 

My favorite thing about Arizona… I lived there with my family for 10 years and often come back because our company is based there. There is always something going on like the Super Bowl, spring training, college football national championship games, WM Open, and plenty of golf courses.

I’m listening to… a lot of talk radio, old school R&B, and George Clinton.

My family… We are a very close knit family. We enjoy having dinner together at the dinner table with no technology, we go on family trips together, and love to entertain.

If I could have dinner with anyone, it would be… family members who have passed away.

One thing I cannot live without… my wife and golf

When I was younger, I wanted to be… A football star

I’m inspired by… People who want to make a change in the world

The one person who motivates me is… My Wife

If I could change anything in the world, it would be…helping more people discover their talents and potential. 

The perfect day would be…Going for a walk with my wife, playing a round of golf with my kids, and having a great dinner topped off with a Tequila Corrido Margarita.

My first job was… Working the graveyard shift at a Circle K in Houston

My favorite escape…Golf

My life…is a success story. I am thankful for the people, places, and products I’ve been a part of.  

I’m currently working on…Working with the team to make Tequila Corrido the number 1 tequila in the world.

Always…Be prepared.

Never…Be late.

Favorite Quote…”Life’s most persistent and urgent question is what are you doing for others” —Dr. Martin Luther King

Biggest Dream…To become rich but not famous.

My Pet Peeve(s)… Fake people

Bio-on yourself/company: I have been in the wine and spirit industry for nearly three decades where I helped brands break through new markets and drive key initiatives. Today I lead Tequila Corrido’s strategic expansion efforts in California. 

Tequila Corrido was founded to create an all-natural, handcrafted tequila of the future by paying homage to the tequila-making traditions and stories behind its evolution. Headquartered in Arizona, the spirit is barrel-aged in its Guadalajara distillery and available in three expressions, Tequila Corrido Blanco, Tequila Corrido Reposado, and Tequila Corrido Añejo. 

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