Trendsetter to Know: Sheldon Larson

Name: Sheldon Larson

Sheldon’s Instagram | Aesthetics Biomedical InstagramVivace Experience Instagram | SoME™ Skincare Instagram

Aesthetics Biomedical Website | Vivace Experience Website | SoME™ Skincare Website

Age: 24

Title: Chief Marketing Officer

Married/Single: Married

Kids: 0

City you live in:  Scottsdale, AZ

A typical day in my life includes…

usually I wake up and check my emails and Instagram, read my daily devotionals, and then stop at Chick-fil-A for breakfast on my way to Aesthetics Biomedical HQ. My work schedule is usually pretty full of marketing and advertising meetings, creative development meetings for our aesthetic devices and products, or traveling to visit with Aesthetics Biomedical’s team of brilliant plastic surgeons, dermatologists, mid-levels, aestheticians, and influencer/celebrity partners!

I was born…

in 1995 – the Goofy Movie era.

My favorite thing about Arizona…

is when the snowbirds leave for the summer and there is no traffic during rush hour and the weather is great.

I’m listening to…

Spotify – specifically the Pop Rising playlist. That playlist is my go-to while I am working, driving, or just blasting it around my condo.

My family…

is the most important part of my life, outside of my faith. My favorite family-time is taking my niece and nephews on vacation, Jayger (10), Tallulah (10), and Dante (8).

If I could have dinner with anyone, it would be…

Bob Iger, Executive Chairman of The Walt Disney Company. He reenergized the entire creative department at Disney among many other departments when he took over as CEO in 2005. He is arguably one of the most successful executives of the modern-day era.

One thing I cannot live without…

oh man, this one is difficult. I mean Spotify, Disney+, Amazon Prime, Hulu, ESPN +, Netflix, NFL Sunday Ticket, etc. (and my daily use of SoME™ Skincare!)

When I was younger, I wanted to be…

an NFL player. Bahaha, I can’t believe that! I thought I was going to be the #1 overall pick in the NFL draft.

I’m inspired by…

currently, it is definitely my team at Aesthetics Biomedical. I have never been around such an innovative team that rolls with the punches, continues to innovate every day, and is relentless towards the perpetual pursuit of perfection.

Our team is who I show up for day-in and day-out because I know they would do the same for me. Through the ups and downs, I am so blessed to have such a great culture at ABM. We have been constantly pressing forward since ABM launched in 2016 and that drive has led us to become one of the hottest/fastest-growing aesthetic companies. The recognition belongs to all of the brilliant people below and especially our CEO, MaryAnn Guerra, who has a tremendous ability to take a variety of different people, personality types, skill sets, and backgrounds and successfully integrate them as a united front.

Our 2020 team consists of MaryAnn G, Todd R, John G, Lawrence R, Jessica W, Shana P, Shaun W, Kalie L, Courtney F, Kaitlynn M, Lynn B, Kira K, Raleigh E, Alexa H, Rachel L, Nick W, Andy G, Debb S, Linda M, & Christine V.

The one person who motivates me is…

myself. I have always been self-motivated. I love the grind and having to consciously place one foot in front of another until you feel like you are running. It is just part of who I am.

If I could change anything in the world, it would be…

I have said to my wife that I want to launch a non-profit for young kids to help prevent bullying in K-12 eventually. Kids are mean these days, especially online, and I truly wish that young kids could feel accepted for who they are. Understanding that whatever makes them different or unique could actually be their biggest strength in life.

The perfect day would be…

to relive my Disney Fairytale Wedding. My wife and I had one of the most magical days of our lives.

My first job was…

Chick-fil-A in College Station, TX… My pleasure.

My favorite escape…

most definitely cruising. I love the ocean, especially when you are at sea and all you hear are the waves.

My life…

is something I am extremely grateful for every single day.

I’m currently working on…

in addition to launching our first to market PRP-based skincare product, SoME™ Skincare and our celebrity ambassador campaign with Molly Sims, I’m developing marketing programs that allow us to connect directly with physicians and consumers. Building direct relationships with both is important to continue to innovate in ways that not only meet but exceed their aesthetic treatment expectations.

Always…

be kind, be humble, be yourself.

Never…

forget to get Vivace Experience™ microneedling treatments!

Favorite Quote… 

“anything my Senior PR Manager says.”

Biggest Dream…

to live my life for my Lord and Savior, Jesus Christ and impact people’s lives through Him.

My Pet Peeve(s)…

people who can’t get through airport security efficiently. I mean the TSA guidelines don’t change very much… take your shoes off and electronics out in a separate bin!!! Oh, and yes, you have to throw the water bottle away.

More about Sheldon and Aesthetics Biomedical…

Sheldon is the Chief Marketing Officer at Aesthetics Biomedical. ABM coined the phrase The Vivace Experience™ and SoME™ Skincare That’s All You to reflect our vision to provide excellent aesthetic treatments to the market. He has 7+ years of experience in creating and driving marketing initiatives and building aesthetic brands in the marketplace.

As a highly talented professional and performance-driven individual, he practices a streamlined and intuitive approach to handling every task, which rests on efficiency, and astute problem-solving. Sheldon effectively handles various digital marketing planning, implementation, analysis, and optimization, while ensuring successful campaigns and high ROI. His major strength is his ability to create and implement innovative promotional strategies, while maintaining high levels of service delivery. This has earned him several commendations and a high reputation within the industry.

He is ambitious, charismatic and self-motivated, always bringing his energy, knowledge, and commitment of excellence to accomplish his aspirations. 



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