Trendsetter to Know: Jonathan Hyams

Name: Jonathan Hyams

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Age: 37

Title: Founder of Medvibe LLC and Nitrofit Health and Wellness Products

Married/Single: in a relationship

Kids: not yet

City you live in: Scottsdale

A typical day in my life includes….  

waking up and checking emails on my phone while measuring out heaping spoons of coffee. Log in to an online portal to review Costco sales so that I can direct the warehouse on what to ship out. Review inventory, online marketing, and Amazon FBA
rankings. Respond to any customer inquiries, or customer service requests. Around 5:00 PM I workout. Now, since COVID-19 quarantine and the shuttering of fitness options, social distancing, and the current statewide stay-at-home-order, I am working out in my DIY garage gym. My garage gym is filled with my Nitrofit products: Nitrofit Limber Pro Stretch machine, a Nitrofit Deluxe Plus Whole Body Vibration machine, NitroFitRoll Vibrating foam roller, a curl bar, a set of bow flex select tech dumbbells and a bow flex bench, a Roman Chair/ pull up/ dip machine, and a full-body resistance machine – CorePump. Some days when things are running smoothly and there aren’t too many things on my plate, I climb National Trail in South Mountain
Park on my mountain bike while listening to some of my favorite songs. I am working nonstop, fulfilling orders around the clock to help the community with their home fitness equipment and to provide solutions. Luckily, I have inventory for the growing demand locally across the country. The Medvibe warehouse is in Phoenix, so I have the ability to ship nationally within a day.

I was born…

in Tucson, Arizona.

my favorite thing about Arizona…

is its access to incredible outdoor activities.  It’s one of the few places that you can mountain bike in 70-degree weather in one part of the state and then snowboard in knee-deep powder in another.

I’m listening to…

a bunch of stuff. Thanks to today’s streaming music options such as Spotify, I can tailor my playlists and music genres around my moods. Sometimes I love classic rock, 90s Alternative, and indie rock. Other times I crave house music and progressive trance. One thing is for certain though, if the weather is perfect you will probably catch me listening to west coast reggae.

My family…

is my biggest priority. Through good times and bad, we get through it all together.

If I could have dinner with anyone, it would be…

my father. He passed away unexpectedly earlier this year. There is so much I want to tell him. He was always there for me to bounce ideas off along my journey as an entrepreneur.

One thing I cannot live without… 

coffee. I’m a half a pot a day kind of guy. It’s how I get it all done.

When I was younger, I wanted to be…

a patent lawyer.

I’m inspired by…

risk-takers and innovators. Starting a business is terrifying. Keeping it going is even scarier. I love hearing stories about people building thriving businesses that change an industry.

The one person who motivates me is…

Elon Musk. He could have retired many times over but instead, he continues to innovate and put his money where his mouth is. There were so many naysayers expecting Tesla to have failed. He worked endlessly without pay until the company experienced massive growth. It inspires me to see that a newcomer into the automotive industry could build something that is more valuable than the deeply rooted industry giants have.

If I could change anything in the world, it would be…

reducing the waste in our healthcare systems.

The perfect day would be…

a bluebird powder day with untouched runs followed by a nice dinner with friends and family.

My first job was…

as a busboy at a popular Italian restaurant in Tucson.

My favorite escape…

a mountain bike trip to Moab or a last-minute Rocky Point weekend getaway with my girlfriend.

My life…

is blessed.

I’m currently working on…

extending my patented Nitrofit Limber Pro stretch machine design for home and office use into a larger more commercial model for gyms. The Nitrofit Limber Pro is the only stretch machine in the marketplace with an adjustable seat and calf stretching station.

Always…

get back up and try again.

Never…

let the doubters get to you.

Favorite Quote…

“Don’t ask, don’t get.”

Biggest Dream…

to build my current company up, sell it, and then start another one with my best friends.

My Pet Peeve(s)…

messiness.



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