Brian Kaplan

Brian Kaplan

Name: Brian Kaplan

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Age: 36

Title: Founder and CEO of Coco 21

Married/Single: Married

Kids: 2 young boys

City you live in: Scottsdale

A typical day in my life includes…

my day’s are great as I love selling products that people enjoy so much. I get up every morning and do emails. From there, if I’m not visiting grocery stores, I’m in liquor stores, if I’m not there I’m in restaurants either trying to get new accounts or support the ones we are already in. We often have tastings scheduled in grocery stores and I love to visit the tastings and interact with customers.

I was born…

in Cleveland Ohio.

My favorite thing about Arizona…

the weather and the people.

I’m listening to…

Thomas Rhett as he has a song called Vacation with a chorus that says, “put a a little liquor in my coconut water”.

My family…

is the most important thing in my life.

If I could have dinner with anyone, it would be…

John Paul DeJoria.

One thing I cannot live without…

my family.

When I was younger, I wanted to be…

a professional baseball player.

I’m inspired by…

music.

The one person who motivates me is…

my kids.

If I could change anything in the world, it would be…

to add more optimism.

The perfect day would be…

my wife and I taking our kids on an activity like the train park and then spending the afternoon attending Coco 21 tastings and interacting with customers. Work to me is fun and I’m living my passion.

My first job was…

selling advertising space.

My favorite escape…

any time I spend with my 2 boys.

My life…

Is an adventure.

I’m currently working on…

expanding Coco 21.

Always…

try your best.

Never…

blame others for your shortcomings.

Favorite Quote…

In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

Biggest Dream…

seeing Coco 21 as an international brand that everyone in the world can enjoy.

My Pet Peeve(s)…

negativity.



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