According to Renee Parsons, PXG Apparel President, 2020 is going to be a huge year for the respected golf brand. Here, she teases what to expect in the new year and how PXG is putting a modern spin on golf apparel.
Tell us about PXG Scottsdale and what it offers.
PXG Scottsdale, the company’s global headquarters, presents a stunning retail and fitting studio where golfers can experience a fun, one-on-one custom golf club fitting, shop PXG Apparel and learn more about the PXG brand. When people walk in they are always a bit dazzled – it’s a lot to take in. We have three state-of-the-art simulators, a putting lab with live video tracking technology and an expansive area that features our latest apparel and gear. There’s something for everyone, even if you don’t play golf.
Golf has a reputation for being a bit stuffy, but your vision was to “create a style movement for golfers on and off the course that is edgy, performance-driven and modern.” Tell us about that and how PXG differs from other golf brands.
You’re right. That stuffy reputation pervades the golf industry – but that’s where PXG is changing things. Since our inception, we’ve been bold, forward-thinking and committed to building our own story. We do things differently, from concepting to distribution and everything in-between. It’s why we stand out in this industry. As President of PXG Apparel, I am determined to deliver pieces that are stylish, versatile and fun. We aim to create apparel that is transitional, so you can wear it on the course and out for dinner and drinks. We are also prioritizing high-performance, fashion-forward collections for women. Often, golf wear for women is unflattering and just plain boring! We’re changing that.
I understand PXG Scottsdale was just refreshed. What can customers now expect?
First off, it’s gorgeous! But, the recent refresh was not just for looks. The upgrades allow us to better showcase our growing club and apparel lines. Guests will find PXG Scottsdale to be modern, open and inviting. 2020 is going to be a huge year for this company – and this space can now support it.
What’s in store for the brand in 2020?
I have to be tight-lipped about a lot of it. But I can tell you that we are growing! We have two new stores set to open, one in Atlanta and the other Minneapolis, in the coming weeks. We have some game changing golf club news on the horizon. And my team and I are working round the clock on our upcoming collection. We have a lot going on. It’s important that PXG pushes the limits. If we don’t, who will?
Do you have a favorite PXG product?
All of it. If I had to choose one though, I’d probably go with our Wrap Field Skirt (pictured). It’s classic with a fresh spin – stylish, comfortable, and fits well. I wear mine all the time.
Do you have offerings for non-golfers?
To the untrained eye, PXG may appear to be only for TOUR-level golfers. That could not be further from the truth. Our clubs are designed and built specifically for an individual no matter your level of play (yes, even for beginners)!
As for apparel, we absolutely consider the needs and wants of non-golfers when designing pieces. Our goal is to create fashion-forward options that can be worn on and off the course. Look at our Classic PXG Bomber Jacket (pictured). It looks good on anyone – anywhere.
You are incredibly involved in local philanthropy. How does PXG factor into your charitable efforts?
PXG and philanthropy are interlaced. My husband is a Marine Corps Vietnam War veteran and we take veteran’s causes seriously.
PXG for Heroes is a meaningful part of our business. The program provides special pricing on golf clubs and gear for service members, veterans and first responders.
The Bob & Renee Parsons Foundation’s annual Double Down for Veterans matching campaign is happening right now. Through December 31, our Foundation is matching donations to Semper Fi Fund up to $10 million. The money helps provide resources to combat wounded and critically ill members of all branches of the U.S. Armed Forces and their families. This year, PXG kicked off the campaign with a $50,000 donation.
The Bob & Renee Parsons Foundation has 123 partners and has awarded 360 grants. Some of our community partners include:
- Girl Scouts Arizona Cactus-Pine
- Boys and Girls Club of Arizona
- Make-a-Wish Arizona
- Phoenix Children’s Hospital
- Free Arts
- Child Crisis Arizona
- 100 Club of Arizona
The philanthropic theme trickles down to all our companies. For our upcoming holiday party, our employees are bringing a toy donation for Arizona Helping Hands.