Car Companies go for a Super Bowl Ad Win

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Terry Crews and the Muppets debut the new Toyota Highlander

Dodge made a big splash during last year’s big game with its Ram “Farmer” ad. Which one will be the water-cooler talk after this year’s Super Bowl? It’s difficult to say, but some car companies are hoping their ads (and their vehicles), will be part of the conversation. Fortunately, you don’t have to wait until Sunday to see some of these spots. Here’s what some automakers will be showing off this year:

Chevy Silverado

A recent survey by Insure.com showed that 32 percent of women surveyed found men who drove pickup trucks to be most attractive. Apparently, this applies to cattle as well, according to Chevy’s “Romance” spot.

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Volkswagen

Volkswagen boasts the most vehicles on the road with over 100,000 miles. The “It’s a Wonderful Life” premise of this ad for the German carmaker surmises that every time a VW reaches 100,000 miles, an engineer gets his wings.

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Toyota Highlander

Introducing the newly redesigned Highlander with a little help from The Muppets.

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Audi A3

We’re betting on Audi A3’s “Doberhuahua” ad to get a lot of buzz. Playing on the tagline “Luxury without Compromise,” and even featuring Sarah McLachlan playing on her tear-jerker animal rescue ad spots, it’ll get some LOLs.

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Jaguar F-Type Coupe

Jaguar asks the question, “why are movie bad guys always British?” Is it the precision? Eye for detail? Obsession with power? Whatever the reason, they conclude “It’s good to be bad” just like the new F-Type Coupe.

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Kia K900

Kia introduces its new luxury vehicle with a Matrix-themed ad “The Truth,” inviting consumers to leave traditional notions of luxury vehicles behind to try its K900 sedan.

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