As exciting as getting a 3-pound September issue and seeing the cover choice and accompanying editorials is (and really, it is), I am also super stoked (a Californian adjective for you today) about all of the fall ad campaigns this season. It is kind of like having hundreds of cover models and celebrities to “ooh”, “ahh”, and “oh no!” over.
Let’s jump right in with Lana Del Rey for H&M. “Lana is totally unique, and we wanted to create a print and film campaign that’s just as special,” said H&M creative director Donald Schneider. “The mood is very LA noir and is inspired by our Fall collection, which also fits with Lana’s own personal style.” via fashionologie.com
I’m not a huge fan of the hair and makeup look here, but they certainly do an excellent job of making the clothing look ritzy and not to mention cozy. I want the whole outfit, because she makes monochromatic blush pink look super sexy.
Missoni’s overexposed photographs are perfection. I mean, can I please jump into the picture and be these two? Maybe if I throw on a piece of Missoni my husband will take me to a romantic seaside location and dance with me…. Hmmmmm.
Fast fashion superstar Zara gives us black and white and the messy-haired cool chick we are all so envious of. The studded bottoms are a must-have for all warm weather dwellers.
There is a similar feel happening in the Maje campaign with the cool girl herself. Alexa Chung was born with ease and amazing hair. I’m thinking that the deshelved natural waves will continue to be the hair trend of the year.
Wait what are they selling? Sorry I got distracted by the drop dead gorgeous model and her piercing eyes (not to mention the pretty intense horse). Oh yes, that’s right, it’s Gisele Bundchen for David Yurman.
I think Versace deserves an A+ for drama. Chains, stones, leather, fishnets…. Risqué in a sense. But Elza is surely working it, all of it.
I’m not sure that Ashley Grrene is supposed to look scared in these ads but I kind of like it…. She gives the same looks in Twilight whenever she foresees some danger, but it works for her.
I don’t really have much to say about Uniqlo’s ads except that it reminds me of a cross between Mothra and Proenza Schouler. Right?
Let us know what Fall 2012 Fashion Ads your loving.
By Kristianne Young