Mark your calendar: The Isabel Marant x H&M collection will hit H&M online and brick-and-mortar stores on Thursday, November 14.
The bohemian capsule collection will feature both men’s and women’s clothing and accessories in Marant’s effortless Parisian chic style. Models and celebs, like Alek Wek, Lou Doillon, Milla Jovovich and Daria Werbowy, showcased the women’s wear campaign that features everything from cozy knits and structured coats to silk scarves and canvas sneakers.
With the collection being Marant’s first foray into menswear, guys can look forward to classic T-shirts, biker jeans and suede boots, as seen modeled by the likes of Clément Chabernaud, actor Niels Schneider and musician Christopher Owen in the collection’s ad campaign.
Even though the clothes look amazing already, Marant told WWD that she has “no intention of adding men’s wear to [her] workload” for her high-end line in the near future. Nevertheless, she designed this collection with “men of any age with a fast life and a desire to wear clothes that are comfortable but not obvious” in mind.
With Marant’s accessible H&M collaboration, we can all attempt to look like casual cool models off-duty and striking street style stars. Or, at least we can pretend.