Dig It Gardens was never supposed to become a wedding venue. The garden center began as a place to shop for plants, gather with friends and enjoy an unexpected pocket of green in the middle of the city. Then, several years ago, a longtime customer asked a simple question: Could she get married there? That one question changed everything.
Dig It Gardens is officially expanding its events business, offering a setting for couples, families, businesses and nonprofit organizations looking for something beyond the traditional ballroom. The property features more than 30,000 square feet of outdoor space and more than 3,000 square feet indoors.
“We want people to feel like they’re celebrating at a family member’s home rather than at a conventional venue,” Co-owner Jessica Jerrell said. “Almost like you have an aunt or uncle with a beautiful garden center who says, ‘Come celebrate here. Make it your own.’”
After the wedding, that friend gifted Dig It a chandelier that still hangs in the property’s steel shade structure, where it has watched over weddings, receptions, fundraisers and family celebrations ever since.
Today, Dig It can accommodate weddings and receptions, bridal and baby showers, birthdays, anniversaries, corporate gatherings, fundraisers, donor events, workshops and more. Hosts can choose their vendors, rethink traditional layouts and design gatherings around how they want guests to spend their time.
General Manager Alex Washburn leads the events program, helping clients navigate the property and manage the details behind each gathering. Plants, pottery and artwork are woven throughout the space, creating a naturally distinctive backdrop without a particular theme.
“There are little moments waiting to happen everywhere,” Washburn said. “People discover different parts of the property throughout the event, and that gives the experience a sense of movement and personality. Our hope is that they leave saying, ‘We’ve never celebrated anywhere quite like this before.’”
For Dig It, the goal is to offer something memorable without making the experience feel intimidating or inaccessible. For more information, visit digphx.com.
