Retailers Enter The Fashion Magazine Game

As a fashion blogger and lover of all things fashion editorial, I’m basically in heaven every time I flip through the pages of a fashion magazine. No matter how high the res (resolution) on the iPad or the computer monitor get, there is nothing like having a weighty, glossy bundle of fashion at your fingertips. So it warms my heart to hear that Net-a-Porter will be launching their very own print magazine… and to think people are oh so convinced that my beloved print media will soon be a thing of the past (not just yet).

The e-commerce site, wildly popular among the most fashion savvy women, will launch the fashion magazine sometime within the next 12 months. For fans of the luxury retail site this seems like a natural step to take considering the digital editorials that woo visitors daily.

“Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important,” said Net-a-Porter CEO, Mark Sebba. And of course given Natalie Massenet’s history with WWD there is no doubt that the magazine will be just as big of a hit as her first creation (that is, Net-a-Porter) with its six million monthly visitors and all. “That is how Net-a-Porter started its life as a magazine that sold clothes.” via Wired

I’m sure that along with their amazing editorial content, designer interviews, like their most recent one with Nicholas Kirkwood and Sophia Webster, will only get bigger and better (though I don’t know how much bigger you can really get, right?).

Needless to say, I certainly can’t wait to see what the future mag has in store for us.

Net-a-Porter is not the only fashion retailer who has taken the leap into fashion publishing; one of my favorites is the H&M magazine. The editorials rival those of Elle and Vogue, but with $29.95 cardigans instead of $3450 coats. Which perhaps is the genius of it all. Many a price-conscious fashionista can now look just as fabulous as that gorgeous model.

These are some of my favorite images from the most recent Winter 2012 issue of H&M Magazine.

I think I’ll be heading into my nearest location to pick up that shimmering jacket soon.

What do you think about retailers launching fashion magazines? Is it more of the same? Do you think it might be cheating on the part of the retailers? We would love to hear your thoughts!

By Kristianne Young
Source: Wired &

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