Sustainable fashion brand Reformation is opening its first retail activation in Scottsdale. Opening Friday, June 16, the pop-up shop will be located in Scottsdale Quarter and will be the first of its kind in Arizona, marking the brand’s growing popularity.
A California-based vintage clothing brand, Reformation has quickly garnered a devoted following for its continued commitment to sustainability. With over 2 million followers on Instagram, the brand has gained recognition for its high-quality garments that effortlessly combine style and climate consciousness. Since its establishment in 2009, Reformation has evolved from a humble storefront shop to a global powerhouse, prioritizing both people and progress each step of the way.
Reformation’s clothing styles are designed to celebrate the feminine figure, with new releases hitting shelves every week. In the Scottsdale store, customers can expect to find a wide range of Reformation favorites that are perfect for beating the Arizona heat, including the brand’s signature dresses, linen styles and sandals.
The store uses natural and recyclable materials, including vintage furniture, eco-friendly fabrics, recycled vintage clothing and reusable totes. To ensure the brand’s trendy clothing meets its ethical standards, Reformation produces its garments either locally at its LA factory or in collaboration with sustainable partner factories worldwide.
The new Scottsdale pop-up will maintain the brand’s low impact mission by offsetting 100% of its electricity usage with wind energy. By doing so, the store will contribute to Reformation’s Climate Neutral certification and help achieve their goal of becoming Climate Positive by 2025.
Customers can contribute to the company’s environmental initiatives by recycling their old Reformation goods through the RefRecycling program. To participate, customers simply drop off their pieces and receive Ref credit for future purchases ($25 for shoes and handbags, $20 for outerwear, $15 for denim, $10 for sweaters and activewear). By implementing this program, Reformation actively contributes to reducing the staggering 16 million tons of textiles discarded annually in the U.S. The company breaks down the clothes into usable fibers, creating new products while also rewarding customers for their sustainable practices.
Alongside Reformation, Scottsdale Quarter is also welcoming several other exciting additions, including JoJo’s ShakeBAR, Beach Bunny Swimwear, Genesis of Scottsdale, alice + olivia, rag & bone and Jeni’s Splendid Ice Cream.
The Reformation Scottsdale Quarter pop-up is open Monday–Saturday from 10 a.m. to 9 p.m. andSunday from 12 p.m. to 6 p.m. Learn more about new releases and Reformation’s commitment to sustainability at thereformation.com.
Photos courtesy Reformation