The National Football League has traded in its mascot-laden and monochromatic-colored helmets in favor of graphic prints and floral decals.
The Council of Fashion Designers of America (CFDA) has unveiled a new collaboration with the NFL and Bloomingdale’s, where 48 fashion designers from the group have created elaborate “haute couture” football helmets.
“This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” said Steven Kolb, CFDA CEO, in a statement.
While Nicole Miller decorated her helmet with a colorful floral arrangement backed by black and white stripes, Betsey Johnson covered hers in little roses and Marchesa went for an all-black textured effect with mounted beads and feathers.
On January 15, consumers can bid on the helmets at Bloomingdales.com, which start at $248 to commemorate the 48th Super Bowl. All proceeds will benefit the non-profit NFL Foundation, which works to improve the lives of those “touched by the game of football.” The auction will run until February 5.
View photos of all of the helmets here.