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David Beckham Stars in the First Shoppable TV Ad and Releases Kidswear Line for H&M

H&M and David Beckham have joined forces.

The soccer pro has designed an exclusive kidswear line for boys, aptly called David Beckham Kids collection. The collection of classic tanks, long johns, pajamas, Henleys and boxer briefs will be exclusive to H&M.

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David Beckham Kids collection

According to H&M, Beckham’s “own love of vintage sportswear” influenced the heritage color scheme of navy, crème, red and muted grays that mix in stripes and heathered motifs. The collection will be released in H&M stores and online come February. Check out photos of the David Beckham Kids collection over at H&M.

Meanwhile, Beckham is also slated to unveil the fifth season of his David Beckham Bodywear collection for the international clothing retailer through the world’s first shoppable TV advertisement.

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Beckham will model his own Bodywear collection in the 30-second commercial that will be aired during the Super Bowl. Besides a shirtless Beckham, viewers can look forward to directly purchasing the items they see on their TVs. However, in order to successfully shop ‘t-commerice’ (television commerce) off the boob tube, you must be watching from a Samsung Smart TV that’s equipped with a ShopTV shopping platform.

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