These days you can log on to the internet and find any number of articles about the pros and cons of synthetics and chemicals in your skin care, makeup and hair care. One side says don’t worry and the other side says beware. So how can we possibly sort it all out?
Sometimes even for a veteran of the beauty biz like me it can get confusing, so for the regular consumer it’s got to be mind boggling. Over the years due to a few health concerns and a couple of IPL Photo Facials ( Intense Pulse Light Laser) for hyperpigmentation that backfired only to accelerate and aggravate the problem I have been much more focused on adding more natural organic products into my daily life.
Dr Oz and You Doc Michael Roizen recently launched Beauty Sage. An online site that can be a trusted source for beauty products. The You Docs don’t endorse products that aren’t proven to work… basically if it says it will smooth a wrinkle it will. And the best part is that they can some of the best natural and organic brands around. It’s definitely worth the time to check it out.
Here’s how they do it directly from the Docs mouths…
So we designed BeautySage and it’s unique curation process to be consistent with their focus on science—a beauty safety net that lets only the very best, high performing, promise-delivering products through. The You Doc’s advice: Mix the best experts in the field with the best science.
We created our three step curation process to do exactly that. Here’s how:
1. Editors choose the best brands
At YouBeauty, we write about beauty every day, and review hundreds of products per month. Our seasoned beauty editors hand-pick the cream of the crop to be sold at BeautySage—the products that impress us, and have worked for us. The next big things in beauty.
2. Chemists test all claims
Beauty products claim to move mountains, but can they? That’s where our chemists come in. Led by industry expert Ni’Kita Wilson, our chemistry whizzes analyze label claims and the ingredients behind them, confirming in the scientific literature that these ingredients really deliver. They also analyze claims like organic, natural, vegan and paraben-free, making sure you get what you pay for. Our claims analysis is an ongoing process, and any product that’s passed has a claims tab on its product page. If a product fails, it’s removed from our offerings.
3. Real women submit honest, relevant reviews
We’ve sent a select group of YouBeauty quiz takers product samples to try and review based on their quiz results—their skin type, hair texture, stress levels, sleeping patterns, etc. They’ll tell us if a product works for them. Reading the opinions of those with similar science will help you decide if it’s right for you. Read More
What makes the cut at BeautySage? Beauty and wellness products proven to work. Finds that’ll change your skin, or your hair, or your health, or your life. Products you’ll be proud to recommend to friends. Simple, yet pretty profound, right?
Photo Source: Beauty Sage