Barbie+Stila Cosmetics


I’ve always been a Barbie girl. Ya, I know, big surprise. This year, Barbie is celebrating her 50th anniversary and has teamed up with Stila Cosmetics to launch a new makeup line for spring 2009. What’s more, Mattel is doing the first Barbie runway show during New York Fashion Week next month and Stila will be the official cosmetics sponsor.

The limited-edition line is set to debut next month at Sephora stores and There are four different “Decades of Beauty” cans, each representing a different year of the Barbie doll. The first, #1 ponytail doll reflects the first Barbie made in 1959; The Malibu Barbie set is based on Malibu Barbie which debuted in 1971; the Foxy Doll set represents the 1980 African-American Barbie; and the Jewel Doll represents the 2000 Jewel Doll Barbie. The sets will retail for $40 each.

Each set includes a variety of cosmetics like lipstick, lipgloss, eyeliner, mascara and eyeshadows.

And this news via WWD, apparently 50 high-profile designers are set to show for the Barbie-inspired fashion show next month at New York Fashion Week including the rumored-likes of Vera Wang. Stila cosmetics is the official makeup sponsor.

“A celebration of Barbie through the decades will be subtly presented throughout the show, and the makeup is absolutely essential not only to show the decades but to show the mood,” said Dickson. “It’s a complicated show in a lot of ways and makeup is essential to it. Throughout the last 50 years, Barbie has changed her look quite a bit.”

Also in store is the patent-pending Stila talking palette which offers tips and tricks on how to achieve the Barbie look.

“Stila is a brand which at the core is about fun and innovation,” said Richard Dickson, Mattel’s general manager and senior vice president for the Barbie brand, during a phone interview earlier this week with WWD. “The combination of Barbie and Stila felt right.”

Though this isn’t Matell’s first foray into the cosmetics world (the company teamed up with MAC last year to roll out a similar, limited-edition line) I’m hoping the new collection will not disappoint. Plus a Barbie-inspired fashion show come New York Fashion Week? I’m so there.

  1. I LOVE BARBIE! So obviously I will have to get this new set by Stila. I’m thinking that I’ll probably get the Malibu Barbie theme. She wasn’t my first Barbie (“Pretty In Pink” was, anyone remember her?) but I still loved Malibu Barbie. And a fashion show put on my Barbie, awesome!

  2. How adorable. What an ideal gift for my daughter’s upcoming birthday. And I always love the quality of Stila as well.

  3. Marla yes! I had the African American Pretty in Pink Barbie. She wasn’t my first, but definitely my favorite. My mom convinced me that she was much prettier than the typical blue eyed blondes. I still have her (along with about 14 others) in their original outfits, original accessories, original hairstyles and in their original – undentedd – boxes. I’m hoping it’ll make up for my lack of 401K!!! lol.

  4. Oh my gosh Carrie, that’s awesome you have them all still in their boxes with their orginal outfits and everything! I’m jealous. Between my sisters and I, I doubt we have one Barbie with all her accessories and clothes and everything. Ok well, maybe Malibu Ken because really, how hard is it to keep track of swimming trunks?

  5. Yeah Marla you had it much worse than me since I don’t have sisters. I think I would have said “ok, we’re drawing straws. One for Barbies, one for Strawberry Shortcake Dolls and one for My Little Ponies.” Then again, I had almost the whole set of Strawberry Shortcake dolls too, equally preserved. As far as Malibu Ken goes….. I could actually see keeping track of those little bitty trunks a challenge especially since, let’s face it – we all had to peek. 😉

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